| | | |(QQ) | |
|2. |A General Entertainment Broadcasting Channel |Prime time entertainment |Appropriate programming time-slots |Blockbuster Program |
| |(Capital Investment of $ 2,000 million, |Digitalisation |Frequent Advertisements |HD / Mpeg 4 Quality |
| |Salaries of Rs 600 million p.a.) |Newer Programs |Lack of newness |Availability on different platforms ( DTH, IPTV) |
| | |High TRPs | |Fewer advertising |
| | |Language | |Channel presence and reach |
| | |Category of channel | |Repeat telecast of key programs |
| | |(Sports,News,Movies) | | |
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