Operation Management
Group # 05
Aray Nugumarova 20110252, lyas Galyamov 20123841,
Tair Akimzhanov 20112420,
Akmaral Zholshybekova 20100078
Waterless mobile car wash Proposal
Nowadays there are a lot of opportunities to start a business. However, the most challenging part is choosing a target sector. After a profound research of the market some potential segments for entry have been chosen by the members of our group. One of them is chemical industry where potential consumer demand is very high. Moreover, the demand is mostly price inelastic and rising with the population growth. So, this is beneficial segment for entry. The best start is to enter the market with huge potential, such as Almaty city. Obviously, there are a lot of traditional car wash stations in Almaty, and it would be difficult to start a totally new type of car wash business in such a highly competitive market. After the analysis we have found out that car wash industry in Almaty is still underdeveloped and has high potential to make profit. It is quite new area of car wash and is trying to compete with automatic and traditional car washes by offering convenient service for its customers. Rather than relying on roadside promotions or natural traffic patterns to drive car wash business, our business can create its own revenue opportunities by traveling to meet the customer. So there will be only one office located in Almaty, however the service will be provided to customers in places they want. Waterless mobile car wash is a new development in the field of chemistry and cosmetics. Its essence is that the washing does not require liquid water, and it uses a special cleaner chemical agent. It is made from natural raw materials and contains no dyes. After application this cleaning liquid forms a protective layer on the paintwork of the vehicle, which has anti-corrosion properties and effect of "antirain" and reduces the adhesion of the new mud. We are going to offer a waterless mobile car wash
Aray Nugumarova 20110252, lyas Galyamov 20123841,
Tair Akimzhanov 20112420,
Akmaral Zholshybekova 20100078
Waterless mobile car wash Proposal
Nowadays there are a lot of opportunities to start a business. However, the most challenging part is choosing a target sector. After a profound research of the market some potential segments for entry have been chosen by the members of our group. One of them is chemical industry where potential consumer demand is very high. Moreover, the demand is mostly price inelastic and rising with the population growth. So, this is beneficial segment for entry. The best start is to enter the market with huge potential, such as Almaty city. Obviously, there are a lot of traditional car wash stations in Almaty, and it would be difficult to start a totally new type of car wash business in such a highly competitive market. After the analysis we have found out that car wash industry in Almaty is still underdeveloped and has high potential to make profit. It is quite new area of car wash and is trying to compete with automatic and traditional car washes by offering convenient service for its customers. Rather than relying on roadside promotions or natural traffic patterns to drive car wash business, our business can create its own revenue opportunities by traveling to meet the customer. So there will be only one office located in Almaty, however the service will be provided to customers in places they want. Waterless mobile car wash is a new development in the field of chemistry and cosmetics. Its essence is that the washing does not require liquid water, and it uses a special cleaner chemical agent. It is made from natural raw materials and contains no dyes. After application this cleaning liquid forms a protective layer on the paintwork of the vehicle, which has anti-corrosion properties and effect of "antirain" and reduces the adhesion of the new mud. We are going to offer a waterless mobile car wash