Operation management
Assessment 1
OMM301, Sem1, 2014
Name
Cheris Hoh
ID
17474171
Name
Peng Ruisi
ID
17235420
Name
Ho Wai Ley
ID
17663937
Title
OM should be operational and not strategic! (argue your answer)
Keywords
WordCnt
932
This essay analyzes the functions of Operational Management in its different levels of strategies, and concludes that Operational Management should be both operational and strategic as it requires both to be a well developed and successful, as to allow the company to grow and increase their profits.
Introduction
Operational management is the design and process whereby goods and services are successfully delivered to customers. It involves designing of goods, services, and the process that creates them; it also involves day-to-day management of the processes as well as the on-going improvement of goods, services and processes. (Collier 2012-2013, 3) This involves both strategic planning as well as operations strategy.
Strategic planning is a process of determining long-term goals, policies, and plans for an organization. Its objective is to achieve goals even if there may be unforeseeable circumstances.
There are three levels of strategy in operations strategy that are used in most large organizations, corporate, business and operational strategy (As show in the diagram below). The three levels of strategy talks about the different levels and areas that are involved when a company makes a decision on developing a product.
Corporate Strategy
Also known as the strategic level is the processes of the business which is concerned with producing goods and services. For example, when an individual or group of people decided to do some investment, what to produce, when to produce and where to produce are the first few questions that come in to their head.
In Operation Management, activities like market research, goods and services design, forecasting, capacity planning and location selection can
OMM301, Sem1, 2014
Name
Cheris Hoh
ID
17474171
Name
Peng Ruisi
ID
17235420
Name
Ho Wai Ley
ID
17663937
Title
OM should be operational and not strategic! (argue your answer)
Keywords
WordCnt
932
This essay analyzes the functions of Operational Management in its different levels of strategies, and concludes that Operational Management should be both operational and strategic as it requires both to be a well developed and successful, as to allow the company to grow and increase their profits.
Introduction
Operational management is the design and process whereby goods and services are successfully delivered to customers. It involves designing of goods, services, and the process that creates them; it also involves day-to-day management of the processes as well as the on-going improvement of goods, services and processes. (Collier 2012-2013, 3) This involves both strategic planning as well as operations strategy.
Strategic planning is a process of determining long-term goals, policies, and plans for an organization. Its objective is to achieve goals even if there may be unforeseeable circumstances.
There are three levels of strategy in operations strategy that are used in most large organizations, corporate, business and operational strategy (As show in the diagram below). The three levels of strategy talks about the different levels and areas that are involved when a company makes a decision on developing a product.
Corporate Strategy
Also known as the strategic level is the processes of the business which is concerned with producing goods and services. For example, when an individual or group of people decided to do some investment, what to produce, when to produce and where to produce are the first few questions that come in to their head.
In Operation Management, activities like market research, goods and services design, forecasting, capacity planning and location selection can
References: Wicaksana, Seta. 2011. “Strategic Management Series: Strategic management at different Levels.” PowerPoint lecture notes. http://www.slideshare.net/wicaksana/strategic-management-series-at-diff-levels R. Anthony Inman.2010. “Operations Management.” Reference for Business, Encyclopedia of Business, 2nd ed. Accessed Apr 11, http://www.referenceforbusiness.com/management/Ob-Or/Operations-Management.html. The birth of the IBM PC. 2014. IBM. Accessed April 4. http://www-03.ibm.com/ibm/history/exhibits/pc25/pc25_birth.html Toyota Assembly Plant in Laguna Philippines. 2012. flotildes http://flotildes.wordpress.com/ Collier, David A and James R. Evans. 2012-2013. OM4 . Student Edition. USA: South- Western Cengage Learning