INTRODUCTION:
KFC is one of the largest franchise company. One of the branch of KFC
consists of 100 employees. This business report critically underpin the issues
which emerge during the processes, designs and supply chain of the business. It
will also unveil that how can KFC become the market leader and gain the
competitive advantage over all the rivals. It also reveal that brand name like KFC
can increase the productivity, market share avoid wastage. How can it become
the cost effective specially, in this highly competitive environment.
RESEARCH METHODOLOGY:
According to the (Mintzberg, 2008) KFC has an open system and highly divisional organization. This, information flows from top to bottom
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OPERATION MANAGEMENT
and vice versa. While, Mintzberg(G.Jones, 2010) proposed a model and Mintzberg suggested that middle manager mostly perform more than one task. Further, transferring precious data from operational core to CEO. Henceforth, with the help of techno-structure number of processes run smoothly and achieve goal of organization.
However, (according, organizational analysis writer, 2010) company cannot reach to certain specific strategic fits. IF the company has loopholes either in operations or in the process design. In the case of KFC, which is dealing with some serious issues which which had done a coleteral damage both intrinsic and extrinsically. For example, firstly obsolete software application for small SME. Secondly, less focus on becoming “Order Qualifier” and “Order winner”(Slack, 2008).
According to the (Krajewski L.J, et. al 2010) loose operational strategy and health safety issues leaving customers no option to attract towards rivals. In addition to this, as (Krajewski L.J et. al 2010). Further, the problems of KFC can be analyzed
References: G. Jones G.R, (2010), Organizational theory, design & change, 6th Edition, p.30, Upper Saddle River, N.J.; London: Pearson Brassington F & Pettit S, (2006), Principles of Marketing (4th Edition), pp 1007-1109, Harlow : Financial Times Prentice Hall. Bpp learning media, (2008), Foundations of Management-part B,OBU. Bpp learning media, (2008), Foundations of Management-part A, OBU. Slack, N, (2008),Operation, Process & Management, 7th Edition, Bpp Learning Media (2008), Global Business Strategy, 4th Edition, OBU. Bpp Learning Media (2009), Organization Innovation And Change, 5th Editiion, OBU.