The globalization of the economy and the liberalization of the trade markets have formulated new conditions in the market place which are characterized by instability and intensive competition in the business environment. Competition is continuously increasing with respect to price, quality and selection, service and promptness of delivery. Removal of barriers, international cooperation, technological innovations cause competition to intensify. All these changes impose the need for organizational transformation, where the entire processes, organization climate and organization structure are changed. Reengineering is one approach for redesigning the way work is done to better support the organization's mission and reduce costs. Reengineering starts with a high-level assessment of the organization's mission, strategic goals, and customer needs. Reengineering may not involve copying but, like benchmarking, is an agent for change.
What is Reengineering?
The term "Re-engineering" means re-thinking or reforming or transforming to achieve radical change in order to be competitive, to bring about rapid improvement in performance. It means to re-engineer something that was engineered long ago in order to achieve desired performance as results.
The concept mainly applies to an organization, particularly large organizations that have become inefficient over time that finds it difficult to be competitive using the archaic systems of governance, organizational processes and procedures. For organizational operations, Reengineering is the fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical, contemporary measures of performance such as- cost, quality, service and speed.
The concept is not about slight improvement or making an existing process better. It is about changing what exists. It is about radical change to achieve significant improvement in performance. Fundamentally it is about bringing change