Operation strategy at Galanz

Indian Institute of Management, Ranchi
Strategic Operation Management

1
2
3

ID

Name

PGEXP/019/2013

Bharat Bhushan

PGEXP/057/2013
PGEXP/063/2013

Prasanta Kumar Pattnaik
Rajesh Dhiman

CaseNo:04 - Operation Strategy at Galanz
Case Submission Date: 10-Jan-2015

Post-Graduate Executive Programme in Management
PGEXP (2013-15 Batch)

About Galanz

Challenges for Galanz- Teves and Strategy

Question - Answers
1>

A> Rank the importance of Galanz‘s operations objectives of cost, quality, flexibility, delivery, service and innovations ?
1.Low price/cost
2.Flexibility
3.Quality
4.Innovation
5.Service and Delivery
B> What are Galanz competitive and operations strategies, and how does its operations strategy support its competitive strategy? Ans:
=> Competitive Strategies
Low price of Microwave Oven **
High quality
=> Operation Strategies :

Question - Answers
3> What were the order winners/qualifiers for Galanz in the microwave oven business during the stage of its development?
Ans:
=> Order Qualifiers:
Quality
Delivery
Order Winners:
Low Cost
Low Price
4> Should Galanz develop its OBM business in the International market? Should Galanz continue its OEM/ODM businesses?
Ans:
=> Yes, Galanz should develop its OBM business in the international market. It help Galanz to get world recognized brand image. It help to penetrate in other countries where Galanz is currently not present.
=> Yes, Galanz should continue its OEM/ODM businesses . These businesses help Galanz to get economies of scope. These businesses did not require Galanz to invest in brand building thus high profit and Galanz can price Microwave oven at lower
side.