Operations and Supply Chain Management

When marketing, engineering, and operations simultaneously develop a process (cross -functional integration), this approach is known as __________ ________________. A) sequential process B) traditional approach C) concurrent engineering D) both A and B E) none of the above Feedback: C is the correct answer. Unlike the traditional serial or sequential approach, concurrent engineering uses cross-functional integration for concurrent development of a product.

2
Quality Function Deployment ______________ A) is a tool for translating customer requirements into concrete operating and engineering goals. B) facilitates inter-functional cooperation between marketing, engineering, and manufacturing. C) provides a better understanding and focus on process characteristics that require improvements D) both A and B E)
A, B, and C Feedback: D is the correct answer. The end result of QFD is a better understanding and focus on product characteristics (and not process characteristics) that require improvements.

3
Which of the following statements is true about value analysis/value engineering (VA/VE)? A)
The purpose of VA/VE is to simplify products and processes. B)
The objective of VA/VE is to achieve equivalent or better performance at a lower cost. C)
VA is performed before the production stage, while VE deals with products already in production. D) both A and B E)
A, B, and C Feedback: D is the correct answer. VA deals with products already in production, while VE is performed before the production phase.

4
Which is the least important performance dimension for product development projects: A)
Time-to-market
B)
Productivity
C)
Quality
D)
Product flexibility E)
A, B, and C Feedback: D is the correct answer since product flexibility may have no relation to the performing product