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operations management
ASSIGNMENT #2
SELECT ONE INOVATIVE PRODUCT FOR YOUR COMPANY WHICH YOU ARE GOING TO INTRODUCE IN THE MARKET.ON THE POIN OF VIEW FIND OUT OUR MISSION AND VISION OF MY COMPANY. AND SHOW YOUR MARKETING STRATEGY AND USE FOUR P’S ON YOUR STRATEGYS.
ANSWER
ZAFIRAH Company Mission:
Our philosophy and core values are centered on our desire to provide the safest and most reliable products and services to our customers, employees, medical professionals, and stockholders. Our consistent market growth and competitive advantage within this country market will ensure profitability and is a tribute to our trained employees, innovation, technology, and market research. In regards to local and domestic communities, it is our goal to ensure that Smart Company adheres to policies and procedures to be socially responsible and for the betterment of all members of our value chain.
ZAFIRAH Company Vision:
Smart Company’s vision is to be the most recognized, innovative, and socially responsible name in ansoff’s product, consumer health and medical device products in the country. Through this, we will earn our customer’s respect and enthusiasm with continuous improvement that is driven by innovation, integrity, teamwork, and the desire to provide value for the investment. As a result, Smart Company will gain market share to increase sales and generate dividends for our shareholders.
ZAFIRAH company market strategy :
Zafirah COMPANY has only product (shampoo). For only this product their target market is baby, Now company wants to expand their business . SMART COMPANY can develop their business growth according to ANSOFF’S PRODUCT- MARKET EXPANSION GRID.
Before expand their business , we should know something about ANSOFF’S PRODUCT- MARKET EXPANSION GRID.

PRODUCT/ MARKET EXPANSION GRID

NOW let’s expand

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