Operations Management Assignment
London School of Business &
Finance (LSBF)
MBA / MSc Marketing
Module
Market ing Management
Assignment
Title
Marketing Management
Assignment Type Written assignment
Word Limit 3000 words
Weighting 50%
Student Intake Intake 6
Issue Date 18 Feb. 11
Submission Date 28 Mar. 11
Feedback Date
Issued by
(Assessor)
Debbie Pearson
Internal Verifier Kulbir Basra
Plagiarism When submitting work for assessment, students should be aware of the LSBF guidance and regulations in concerning plagiarism. All submissions should be your own, original work.
You must submit an electronic copy of your work. Your submission will be electronically checked.
Harvard
Referencing
The Harvard Referencing System must be used. The Wikipedia website must not be referenced in your work.
Learning
Outcomes
On successful completion of this assignment you will be able to
Develop a managerial, rather than a descriptive, appreciation of issues related to marketing management.
Examine critically advanced theoretical frameworks.
Integrate the theoretical, conceptual and analytical considerations of marketing management.
At the end of the course, you will have mastered a range of methods and techniques and have a clear appreciation of their theoretical and empirical foundations, range of relevance, applicability and limitations.
Scenario
Kotler describes marketing as ‘the process by which companies create value for customers and build strong relationships in order to capture value from customers in return.’ To do this successfully, firms need to embrace a culture of market orientation and put the customer at the forefront of everything they do. Communication of the marketing strategy and plan across the organisation plays a vital part in making this happen.
Guidelines
Your work should include an appendix, maximum 2 pages of A4, with a background to your chosen organisation
Use 12pt font size Arial, with 2.5cm margins and double spacing
References, table of
Finance (LSBF)
MBA / MSc Marketing
Module
Market ing Management
Assignment
Title
Marketing Management
Assignment Type Written assignment
Word Limit 3000 words
Weighting 50%
Student Intake Intake 6
Issue Date 18 Feb. 11
Submission Date 28 Mar. 11
Feedback Date
Issued by
(Assessor)
Debbie Pearson
Internal Verifier Kulbir Basra
Plagiarism When submitting work for assessment, students should be aware of the LSBF guidance and regulations in concerning plagiarism. All submissions should be your own, original work.
You must submit an electronic copy of your work. Your submission will be electronically checked.
Harvard
Referencing
The Harvard Referencing System must be used. The Wikipedia website must not be referenced in your work.
Learning
Outcomes
On successful completion of this assignment you will be able to
Develop a managerial, rather than a descriptive, appreciation of issues related to marketing management.
Examine critically advanced theoretical frameworks.
Integrate the theoretical, conceptual and analytical considerations of marketing management.
At the end of the course, you will have mastered a range of methods and techniques and have a clear appreciation of their theoretical and empirical foundations, range of relevance, applicability and limitations.
Scenario
Kotler describes marketing as ‘the process by which companies create value for customers and build strong relationships in order to capture value from customers in return.’ To do this successfully, firms need to embrace a culture of market orientation and put the customer at the forefront of everything they do. Communication of the marketing strategy and plan across the organisation plays a vital part in making this happen.
Guidelines
Your work should include an appendix, maximum 2 pages of A4, with a background to your chosen organisation
Use 12pt font size Arial, with 2.5cm margins and double spacing
References, table of
References: Kotler, Armstrong, Wong and Saunders (2008) Principles of Marketing, (5th European Edition), Prentice Hall, London Brassington and Pettitt, (2006) Principles of Marketing,( 4th edition), Prentice Hall, London Hooley, Saunders, Piercy and Nicoulaud, (2007) Marketing Strategy and Competitive Positioning (4th edition), South Western College Gilligan and Wilson (2005), Strategic Marketing Management (3rd edition), Plannning, Implementation and Control, Butterworth Heinemann Kotabe, M. and Helsen, K. (2007). Global Marketing Management (4th Ed.) London School of