Operations Management - Dabur at a Glance
Submitted by: Group 9 Shobhit Agrawal Soham Badheka Ankit Mundhra Jitendra Sachdev Prashant Singh Anusha Venkateswaran F006 F010 F035 F045 F054 F058
Operations Management: Dabur at a Glance
Perfection is not attainable, but if we chase perfection we can catch excellence. Vince Lombar
About Dabur
Dabur India Limited is the fourth largest FMCG Company in India with Revenues of over US$1 Billion (Rs 5,283 Crore) and Market Capitalization of US$4 Billion (Rs 20,000 Crore). Building on a legacy of quality and experience of over 127 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur today operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. The company has a wide distribution network, covering /over 3.4 million retail outlets with a high penetration in both urban and rural markets. Dabur’s products also have a huge presence in the overseas markets and are today available in over 60 countries across the globe. Its brands are highly popular in the Middle East, Africa, SAARC countries and the US. Dabur’s overseas revenues account for over 30% of the total turnover Dabur India is also a world leader in Ayurveda with a portfolio of over 250 Herbal/Ayurvedic products. Dabur’s FMCG portfolio today includes flagship brands with distinct brand identities. Vision, Mission and Ope rations Strategy Vision: Dedicated to the health and well-being of every household Principles: Ownership: This is our company. We accept personal responsibility, and accountability to meet business needs. Passion for winning: We all are leaders in our area of responsibility, with a deep commitment to deliver results. We are determined to be the best at doing what matters most. People development: People are our most important asset. We add value through result driven training, and we encourage & reward excellence. Customer focus: We have superior
Operations Management: Dabur at a Glance
Perfection is not attainable, but if we chase perfection we can catch excellence. Vince Lombar
About Dabur
Dabur India Limited is the fourth largest FMCG Company in India with Revenues of over US$1 Billion (Rs 5,283 Crore) and Market Capitalization of US$4 Billion (Rs 20,000 Crore). Building on a legacy of quality and experience of over 127 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur today operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. The company has a wide distribution network, covering /over 3.4 million retail outlets with a high penetration in both urban and rural markets. Dabur’s products also have a huge presence in the overseas markets and are today available in over 60 countries across the globe. Its brands are highly popular in the Middle East, Africa, SAARC countries and the US. Dabur’s overseas revenues account for over 30% of the total turnover Dabur India is also a world leader in Ayurveda with a portfolio of over 250 Herbal/Ayurvedic products. Dabur’s FMCG portfolio today includes flagship brands with distinct brand identities. Vision, Mission and Ope rations Strategy Vision: Dedicated to the health and well-being of every household Principles: Ownership: This is our company. We accept personal responsibility, and accountability to meet business needs. Passion for winning: We all are leaders in our area of responsibility, with a deep commitment to deliver results. We are determined to be the best at doing what matters most. People development: People are our most important asset. We add value through result driven training, and we encourage & reward excellence. Customer focus: We have superior
References: http://www.dabur.com/ Dabur annual reports from year 2000-01 to 2011-12 http://www.moneycontrol.com/competition/daburindia/comparison/DI http://economictimes.indiatimes.com/dabur- india-ltd/directorsreport/companyid11796.cms http://www.teriin.org/upfiles/projects/ES/ES2008IE06.pdf http://www.accenture.com/us-en/Pages/success-dabur- india-operational-excellencecompetitive-advantage-summary.aspx http://www.cio.in/view-top/changing-dynamics-business-dabur http://www.thehindubusinessline.com/industry-and-economy/marketing/dabur-takes-reallankan-leap-plans-rs-70cr-unit/article2490323.ece Page | 10