Opportunity identification assignment
Opportunity Identification Assignment
ENTI 403
Matthew Wong
Mar. 6, 2013
Cartoon Cafe Bubble Tea
a) Cartoon Cafe will be an Alberta based partnership providing bubble tea to consumers at the University of Calgary. Corporate headquarters and the retail shop are to be located at the MacEwan Student Centre at the University of Calgary. Cartoon Cafe will be a relaxing environment with great ambience, serving bubble tea and light refreshments to students.
b) Strengths – healthy and tasty, low start up costs, high demand product, relaxing environment, student owned, large traffic, providing service isn’t found in area
Weaknesses – large price tag for renting, long hours for operating students, great recipe needed, pricing is crucial to students, large amounts of inventory needed, new flavors need to be introduced, freshness required
Opportunities – reach large profit margin, recession proof, able to target unique group of students, cheaper than many other drinks such as Jugo Juice
Threats – Jugo Juice, large price tag may cause company to fail, large equity needed from investors, size of rental place is very important (costs)
c) The most compelling personal reason for starting this business is that often times I have personally gone down to Chinatown or over to the Northland area when wanting bubble tea and each time I think, why doesn’t the university have a bubble tea shop? It is a large personal reason because I can’t even imagine how much money I’ve spent buying a bubble tea alone.
d) The most compelling business reason for starting this business is the location, the prime location being the University campus. At a location that is high traffic and a student population who is relatively unaffected by recession. This will result in high returns and very promising results.
Results Workout Centre
a) Results Workout Centre will be an Alberta based sole-proprietorship located in NW Calgary. The uniqueness of this workout centre compared to other
ENTI 403
Matthew Wong
Mar. 6, 2013
Cartoon Cafe Bubble Tea
a) Cartoon Cafe will be an Alberta based partnership providing bubble tea to consumers at the University of Calgary. Corporate headquarters and the retail shop are to be located at the MacEwan Student Centre at the University of Calgary. Cartoon Cafe will be a relaxing environment with great ambience, serving bubble tea and light refreshments to students.
b) Strengths – healthy and tasty, low start up costs, high demand product, relaxing environment, student owned, large traffic, providing service isn’t found in area
Weaknesses – large price tag for renting, long hours for operating students, great recipe needed, pricing is crucial to students, large amounts of inventory needed, new flavors need to be introduced, freshness required
Opportunities – reach large profit margin, recession proof, able to target unique group of students, cheaper than many other drinks such as Jugo Juice
Threats – Jugo Juice, large price tag may cause company to fail, large equity needed from investors, size of rental place is very important (costs)
c) The most compelling personal reason for starting this business is that often times I have personally gone down to Chinatown or over to the Northland area when wanting bubble tea and each time I think, why doesn’t the university have a bubble tea shop? It is a large personal reason because I can’t even imagine how much money I’ve spent buying a bubble tea alone.
d) The most compelling business reason for starting this business is the location, the prime location being the University campus. At a location that is high traffic and a student population who is relatively unaffected by recession. This will result in high returns and very promising results.
Results Workout Centre
a) Results Workout Centre will be an Alberta based sole-proprietorship located in NW Calgary. The uniqueness of this workout centre compared to other