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Optical Distortion, Inc. Case Analysis

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Optical Distortion, Inc. Case Analysis
Optical Distortion, Inc.
Case Analysis
Mengyuan(Myra) Xu
A20266661
2011-12-08

2011-12-05

MC 510 Optical Distortion, Inc. Case

Meangyuan (Myra) Xu

CONTENT

EXECUTIVE SUMMARY ...................................................................................................................... 2 INTRODUCTION .................................................................................................................................... 2 ANALYSIS ................................................................................................................................................. 2 A. SWOT Analysis ............................................................................................................................... 2 B. Problem Identification ................................................................................................................ 3 C. Alternatives Identification ........................................................................................................ 3 i. Geographic Areas ................................................................................................................... 3

ii. Market Segmentation ........................................................................................................... 4 iii. Price analysis ........................................................................................................................... 4 1. Differentiation strategy: Value of ODI Lens (Savings for farmers) ................... 4 2. Price strategy ........................................................................................................................... 4 3. Publicity ..................................................................................................................................... 5 CONCLUSIONS ....................................................................................................................................... 5 Appendix I:
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