‘“They are Taken into Account for Their Opinions’: Making Community and Displaying Identity at a Dominican Beauty Shop in New York City,” from Black Behind the Ears by Ginetta Candelario
Author of “Ordinary People Come through Here’: Locating the Beauty Salon in Women’s Lives,” published in Feminist Review. Commercial, public and academic researcher, with a focus on sexual health services and employment and investment policy. Taught sociology at University of Derby (1997-99); the University of Manchester (1999-2003); and the University of Sussex (2003-7). She holds a BSc in Sociology from the London School of Economics and Political Science; an MA in Sociology from the …show more content…
Stress: a product of being expected to manage in all of the different areas of a woman’s life Adkins and Lury: New modes of stress management, largely based on emotions and a process of aestheticization (pampering) are the result of new forms of hierarchy and division in the workplace, which is highly gendered. Black argues that the beauty salon and pampering treatments are “resources drawn upon by women in order to manage this gendered performance within the workplace. However, pampering also relates to the management of the self in different spheres of the woman’s life. It is the co- ordination of these roles, allied to demands within the workplace that are the impulses behind pampering.” (7)
The belief that she is doing all of this for herself adds further pressure. The belief that all of this is her responsibility is the impetus which propels her through the doors of the beauty salon. (8) Thus, “beauty therapy is linked to wider social transformations which touch upon individualization, transformations in the workplace, commodification and self-monitoring.”