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Organisational Behaviour at Gec Marconi

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Organisational Behaviour at Gec Marconi
Organisational Behaviour

An Analysis of the Organisational Behaviour of GEC Marconi

Index

1 Introduction 3 1.1 Company History 3 1.2 Methodology 4

2 The Hirst Era 5 2.1 Recap 5 2.1.1 Culture 5 2.1.2 Structure 6 2.2 Effectiveness 6 2.3 Further Issues 6

3 The Weinstock Years 8 3.1 Recap 8 3.1.1 Culture 8 3.1.2 Structure 8 3.2 Effectiveness 9 3.3 Further Issues 9

4 The Simpson Period 10 4.1 Recap 10 4.1.1 Culture 10 4.1.2 Structure 10 4.2 Effectiveness 11 4.3 Further Issues 11

5 Conclusions 12

6 References 13

1 Introduction

This paper is concerned with the organisational behaviour of the General Electric Company Marconi corporation (GEC) and follows on from the analysis already performed by the Grasmoor syndicate team and presented on 5th December 2006.

1.1 Company History

Formed in London in 1886 by two German immigrants, Gustav Binswanger (GB) and Hugo Hirst (HH), GEC started life as a manufacturing operation taking advantage of the rapidly developing electrical industry by making small electrical items, such as light switches and bulbs.

After floating on the London Stock Exchange in 1900 the company continued to grow rapidly and in 1910 HH was appointed Managing Director. The company continued to expand at home and abroad with branches being established in Japan, South Africa, India as well as Europe.

During the First World War GEC began making military equipment, such as signalling lamps and radios, and in 1918 GEC took over Fraser and Chalmers (FC). The takeover of FC moved GEC into heavy electrical engineering and they were instrumental in the formation of the UK 's national grid distribution system.

During the Second World War GEC continued to expand its military division and was a major supplier of electrical equipment to the armed services. They were heavily involved in the development of cutting edge technology, such as the cavity magnetron for radar and communications



References: Aris S, Arnold Weinstock and the making of GEC, 1998 Birkinshaw J, The destruction of Marconi, Business Strategy Review, Volume 15, Issue 1, pages: 74 – 75, Spring 2004 Buchanen D & Huczynski A, Organisational Behaviour, An introductory Text, Fifth Edition, 2004 Dempsey P on Electronics Times website, GEC 's Reltec buy is a $2bn `bargain ', 08/03/1999 Kam J, Making Sense of Organizational Failure: The Marconi Debacle, Prometheus, Volume 23, Number 4, Pages:399 – 420, December 2005 Marconi Korea Website, GEC History, 1886-1999, an introduction, 21/11/2006

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