Organisational Change
Introduction
1.1 Back ground of the agent The author of this report is an organization development professional (O.D. professionals) who use the behavioral science to maximize the productivity of the company as well as diagnosing problems within the company. O.D. professional is also good at ‘change management’ by helping the company to minimize the risk and resistance when processing large scale transitions.
1.2 Aim and Scope In order to be survive and developed in the market economy, companies and organizations must be hardly compete with others as well as enhancing their own competitive advantages. In recent years, tourism has been considered as an industry that brings huge revenue to the government budget. Tourism industry also helps to reduce the unemployment rate by providing large amount jobs. In addition, it helps to protect and develop the cultural value and cultural heritages of the country. By realizing those benefits, Vietnam government has announced that Vietnam will develop tourism as one of its key economic industries. Therefore, many cities’ governments have put effort in developing the tourism industry in their cities by enforcing change and development. This report is processed following the request of governmental office of Vung Tau city. The main aim of the report is to identify the problem within the tourism industry of Vung Tau city as well as preparing a plan of change and development process that can help to doubling the number of international tourists and this is the reason that the city government hired O.D. professional.
Background information of the city Vung Tau city is located in the Southeast region of Vietnam. The area of Vung Tau city is 140 km2 with the populatin of 380,000 people. It is an economic, financial and tourism central of the Ba Ria - Vung Tau province. Vung Tau is a coastal city which is one of the famous tourist destinations of South region in Vietnam.
According to Ngoc (2014), despite the difficulties in
1.1 Back ground of the agent The author of this report is an organization development professional (O.D. professionals) who use the behavioral science to maximize the productivity of the company as well as diagnosing problems within the company. O.D. professional is also good at ‘change management’ by helping the company to minimize the risk and resistance when processing large scale transitions.
1.2 Aim and Scope In order to be survive and developed in the market economy, companies and organizations must be hardly compete with others as well as enhancing their own competitive advantages. In recent years, tourism has been considered as an industry that brings huge revenue to the government budget. Tourism industry also helps to reduce the unemployment rate by providing large amount jobs. In addition, it helps to protect and develop the cultural value and cultural heritages of the country. By realizing those benefits, Vietnam government has announced that Vietnam will develop tourism as one of its key economic industries. Therefore, many cities’ governments have put effort in developing the tourism industry in their cities by enforcing change and development. This report is processed following the request of governmental office of Vung Tau city. The main aim of the report is to identify the problem within the tourism industry of Vung Tau city as well as preparing a plan of change and development process that can help to doubling the number of international tourists and this is the reason that the city government hired O.D. professional.
Background information of the city Vung Tau city is located in the Southeast region of Vietnam. The area of Vung Tau city is 140 km2 with the populatin of 380,000 people. It is an economic, financial and tourism central of the Ba Ria - Vung Tau province. Vung Tau is a coastal city which is one of the famous tourist destinations of South region in Vietnam.
According to Ngoc (2014), despite the difficulties in