1.0 Introduction 2 1.1 British airways “to fly, to serve” 3
2.0 The organizational structure 3 2.1 Definition 3 3 2.2 How to determine the best organizational structure for British Airways? 4
3.0 Which are the organizational structures adopted by British Airways? 4 3.1 The tall structure: 4
3.1.1 How this structure helps the company to achieve it goals? 5
3.2 The customer structure: 5
3.2.1 How this structure helps the company to achieve it goals? 7
4.0 Recommendations 7 5.0 References 8
1.0 Introduction
The following assignment aims to highlight the organizational structure of a major player in the aeronautical sector which is BRITISH AIRWAYS. For that purpose, it is necessary to consider fundamental management’s principles in order to understand at best the factors which may influence the result of the company, without forgetting the importance of the interactions between the internal and external environments which play a major role in the success or the failure of the strategies undertaken by the company. It will be then necessary to find aspects to be improved by the company to propose solutions and so optimize the general performances of British airways. 1.1 British airways “to fly, to serve” With more than 93 years of existence, British Airways acts as an expert of aeronautical services whether it is at the airport or aboard the planes which compose the fleet of the company or for the business trips. The company employs more than 39 900 persons in 2010 in UK and overseas while the head office is based in Waterside.
Web 1: http://www.britishairways.com/cms/global/microsites/ba_reports0910/financial/notes/note7.html
2.0 The organizational structure 2.1 Definition
According to H. Mintzberg «The organizational structure is the total sum of the employees to divide the work into different tasks and to insure then the coordination between the
References: Web 1: http://www.britishairways.com/cms/global/microsites/ba_reports0910/financial/notes/note7.html Web 2: http://www.britishairways.com/cms/global/microsites/ba_reports0809/our_business/workplace.html Web 3: http://www.britishairways.com/cms/global/microsites/ba_reports0910/our_business/strategy.html Web 4: http://www.britishairways.com/cms/global/microsites/ba_reports0910/pdfs/Strategy.pdf