Organization Behavior
Organisational Behaviour Assignment
Case Study Analysis: Charlotte Beers
1
Assessment Form
Section One
To be completed by the student
Please tick as appropriate
MBA FT
Name (s) Patrick Stelzer ..............................................................
□ x MIB
□ □
Undergraduate
□
Certificate
12 Parsons Green Lane ...............................................................
MBA PT
□
MSc
Diploma
□
□
London, SW6 4HS ........................................................................
Specialization..............................................................................
..............................................................................................................
Intake n° ...........................................................................................
Student ID Number (s) A4006230 / ETU-071728 .....................
Grenoble Main Campus
Off site (state which one) x
□
Subject Marketing..............................................................................................................................................
..................................London
Assignment
x
□
Oral Presentation
□
Exam
□
Title Plastic Fantastic for the Chinese consumer .........................................................................................................................................
I hereby declare that the attached assignment is my own work and understand that if I am suspected of plagiarism or other form of cheating; my work will be referred to the Disciplinary Committee which may result in my exclusion from the program. Signature ............................................................................................ Date .................................................................................................
Section Two
To be completed by the Professor I lecturer
Note below your
Case Study Analysis: Charlotte Beers
1
Assessment Form
Section One
To be completed by the student
Please tick as appropriate
MBA FT
Name (s) Patrick Stelzer ..............................................................
□ x MIB
□ □
Undergraduate
□
Certificate
12 Parsons Green Lane ...............................................................
MBA PT
□
MSc
Diploma
□
□
London, SW6 4HS ........................................................................
Specialization..............................................................................
..............................................................................................................
Intake n° ...........................................................................................
Student ID Number (s) A4006230 / ETU-071728 .....................
Grenoble Main Campus
Off site (state which one) x
□
Subject Marketing..............................................................................................................................................
..................................London
Assignment
x
□
Oral Presentation
□
Exam
□
Title Plastic Fantastic for the Chinese consumer .........................................................................................................................................
I hereby declare that the attached assignment is my own work and understand that if I am suspected of plagiarism or other form of cheating; my work will be referred to the Disciplinary Committee which may result in my exclusion from the program. Signature ............................................................................................ Date .................................................................................................
Section Two
To be completed by the Professor I lecturer
Note below your
Bibliography: 23 Books Stephen P Robbins, Bruce Millett, Terry Waters-Marsh, Organisational Behaviour, Prentice Hall (2004),ISBN 1 74103 012 9 John Hayes, The Theory and Practice of Change Management, Palgrave Mac Millan (2007), ISBN 978 1 4039 9298 7 Articles D. Goleman, ‘ Leadership That Gets Results’, Harvard Business Review (Mar. – Apr. 2000) H. Ibarra and M. Hunter, ‘How Leaders Create and Use Networks’, Harvard Business Review (Jan. 2007) J. Pfeffer, ‘Managing with Power’, Harvard Business School Press (1992) S. Heywood, J. Spungin and D. Turnbull, ‘Cracking the Complexity Code’, The McKinsey Quarterly (2007) J. Barsh, ‘Innovative Management: A Conversation with Gary Hamel and Lowell Bryan, The McKinsey Quarterly (2008) 24