Organizational Behavior
Organizational Behavior and Communication
Sarah Marris
COM530
November 7, 2011
Aileen Smith
Organizational Behavior and Communication The Starbucks Corporations is one of many striving goals and community oriented values. Their main philosophy is all about being involved in the community. According to Starbucks (2011) their mission statement is, “To inspire and nurture the human spirit—one person, one cup and one neighborhood at a time.” They have scheduled an attainable vision that by 2015, Starbucks wants to attain three main goals. The company claims that they want to have all of their coffee grown using ethical trading and responsible growing practices. The company also wants to have 100% of their cups to be reusable or recyclable. Lastly, Starbucks has a goal to contribute one million volunteer hours each year to their communities. Starbucks hold their employees to higher standards, calling them partners who engage each and every customer who walks through the door. Their values also reach out to the neighborhoods of the communities they inhabit. The Starbucks Company’s culture has merely half of the characteristics that a company’s culture should have. According to Robbins and Judge, there are seven primary characteristics of an organization’s culture: innovation and risk taking, attention to detail, outcome orientation, people orientation, team orientation, aggressiveness, and stability (Ch 16, Pg 520). The Starbucks Company has attention to detail, outcome orientation, people orientation, and stability. The company does not, however, have any innovation or risk taking, team orientation or aggressiveness. The communication in an organization is greatly determined by the organization’s culture. If a company does not associate with risk taking or team orientation, no one will be conjuring up new ideas or new ways to accomplish tasks and without team orientation people will not be working together and thus, not communicating.
Sarah Marris
COM530
November 7, 2011
Aileen Smith
Organizational Behavior and Communication The Starbucks Corporations is one of many striving goals and community oriented values. Their main philosophy is all about being involved in the community. According to Starbucks (2011) their mission statement is, “To inspire and nurture the human spirit—one person, one cup and one neighborhood at a time.” They have scheduled an attainable vision that by 2015, Starbucks wants to attain three main goals. The company claims that they want to have all of their coffee grown using ethical trading and responsible growing practices. The company also wants to have 100% of their cups to be reusable or recyclable. Lastly, Starbucks has a goal to contribute one million volunteer hours each year to their communities. Starbucks hold their employees to higher standards, calling them partners who engage each and every customer who walks through the door. Their values also reach out to the neighborhoods of the communities they inhabit. The Starbucks Company’s culture has merely half of the characteristics that a company’s culture should have. According to Robbins and Judge, there are seven primary characteristics of an organization’s culture: innovation and risk taking, attention to detail, outcome orientation, people orientation, team orientation, aggressiveness, and stability (Ch 16, Pg 520). The Starbucks Company has attention to detail, outcome orientation, people orientation, and stability. The company does not, however, have any innovation or risk taking, team orientation or aggressiveness. The communication in an organization is greatly determined by the organization’s culture. If a company does not associate with risk taking or team orientation, no one will be conjuring up new ideas or new ways to accomplish tasks and without team orientation people will not be working together and thus, not communicating.
References: Beebe, S. A., & Masterson, J. T. (2009). Communicating in Small Groups: Principles and Practices (9th ed.). Boston, MA: Pearson Robbins, S. P., & Judge, T. A. (2011). Organizational Behavior(14th ed.). Upper Saddle River, NJ: Pearson-Prentice Hall. Starbucks. (2011). Starbucks. Retrieved from http://www.starbucks.com