Organizational Behavior Final Project
LIU MBA Students for the North Shore Animal League
Organizational Behavior
For the group project our group chose option A, to design and implement a community service project. We chose to help the North Shore Animal League based in Port Washington, New York. We think this is an important charity to help because the organization receives no federal funding and relies solely on donations from the public. North Shore Animal league is one of the largest no-kill shelters and they have saved close to 1 million cats, dogs, kittens and puppies to date. After our initial meeting in class we brainstormed some ideas on how to fundraise via e-mail. We decided to do a combination of things to raise money for the North Shore Animal League. First, to spread the word, we created a Facebook page to share our project with our friends, family and acquaintances. The page is also viewable to friends-of-friends so it reaches a wide scope of people. The page tells the viewer about the league and our project; the page features pictures and a link to a fundraising website. The fundraising website was created through North Shore Animal League and gives viewers the opportunity to donate using a credit card. These donations go directly to the league and are tracked through the website.
We tried talking to the campus bookstore to see if they would donate some merchandise we could then sell for the cause, but they were unable to. We decided to purchase some snacks in bulk from Costco to sell to raise money. We made the decisions to target a highly populated area with a large amount of foot traffic, in order to reach the most people. Therefore, we orchestrated a fundraising day in Flushing and Hunter’s Point where we passed out fliers, collected donations, and sold the snacks.
To reach a larger scope of people, we talked with a local pet store, located in Northport, and they allowed us to set up a table and solicit donations
Organizational Behavior
For the group project our group chose option A, to design and implement a community service project. We chose to help the North Shore Animal League based in Port Washington, New York. We think this is an important charity to help because the organization receives no federal funding and relies solely on donations from the public. North Shore Animal league is one of the largest no-kill shelters and they have saved close to 1 million cats, dogs, kittens and puppies to date. After our initial meeting in class we brainstormed some ideas on how to fundraise via e-mail. We decided to do a combination of things to raise money for the North Shore Animal League. First, to spread the word, we created a Facebook page to share our project with our friends, family and acquaintances. The page is also viewable to friends-of-friends so it reaches a wide scope of people. The page tells the viewer about the league and our project; the page features pictures and a link to a fundraising website. The fundraising website was created through North Shore Animal League and gives viewers the opportunity to donate using a credit card. These donations go directly to the league and are tracked through the website.
We tried talking to the campus bookstore to see if they would donate some merchandise we could then sell for the cause, but they were unable to. We decided to purchase some snacks in bulk from Costco to sell to raise money. We made the decisions to target a highly populated area with a large amount of foot traffic, in order to reach the most people. Therefore, we orchestrated a fundraising day in Flushing and Hunter’s Point where we passed out fliers, collected donations, and sold the snacks.
To reach a larger scope of people, we talked with a local pet store, located in Northport, and they allowed us to set up a table and solicit donations