Preview

Organizational Behavior Paper

Powerful Essays
Open Document
Open Document
2032 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Organizational Behavior Paper
Organizational Behavior
Darleen Cervera, David Spann, Virginia Waugaman, William Anderson
MMPBL 502
August 16, 2010
Thomas A Graham

Organizational Behavior Kudler Fine Foods is a chain of upscale epicurean food shops located in San Diego, California. It was founded in 1998 by Kathy Kudler in response to her personal frustrations about the lack of a convenient, one-stop shop for gourmet cooks. The first store opened in La Jolla and was greeted with immediate success. Since then Kudler Fine Foods has expanded to include three different locations in the San Diego metropolitan area and has even more growth plans set in place. This paper will examine the apparent culture at Kudler Fine Foods as well as the organizational structure. We will also examine and analyze Kudler Fine Foods organizational performances which can be traced to the leadership style evidentially reflected in the employee motivation at Kudler and discuss what things are happening external to the organization that may drive change at Kudler.
Culture
Culture is a concept that every being in existence possesses. Culture goes far beyond that of individual; culture is an ever present and an ever changing concept within the realm of Corporate America. This type of business, as well as who is in charge of overseeing the business helps to determine the organizational culture. Organizational culture is a collection of shared values, ideals, beliefs and morals that help to conjoin the members within the organization. The culture within each business affects the employees’ attitudes toward the company (Balkin & Gomez – Mejia, 2002). Organizational culture exists on various levels. The levels of organizational culture are: visible culture, espoused values and core beliefs. Visible culture is considered to be a tangible concept. Visible culture encompasses, but is not limited to what is heard, felt and seen. Espoused values are values that are not as easily identified as the elements within


References: Mejia-Gomez, R.L & Balkin, B. D. (2002). Managing the Structure and Design of Organizations. The McGraw-Hill Companies International Trade Administration. (n.d.). Import Administration. Retrieved from http://trade.gov/ia/ Turban, E., Rainer, R. K., & Potter, R. E. (2003). Introduction to Information Technology Chapter 13: Strategic Systems and Reorganization. Retrieved from https://ecampus.phoenix.edu/content/eBookLibrary2/content/eReader.aspx. University of Phoenix. (2008). Virtual Organization Portal: Kudler Fine Foods. Retrieved from University of Phoenix, MMPBL/502 - Managing the Business Enterprise website.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Kudler Fine Foods Service Request
    • 698 Words
    • 3 Pages

    Kudler Fine Foods Service Request

    Kudler Fine Foods is a specialty food store which specializes in local upscale products. The founder, Kathy Kudler, opened the very first Kudler Fine Foods shop in the San Diego metropolitan area back in 1998. Due to the overwhelmingly positive response by the public, Karen has since opened two additional locations in Del Mar and Encinitas, with additional locations in Carlsbad and San Francisco under consideration. In the interest of growing the customer base and increasing consumer loyalty, the Kudler Fine Foods’ sales and marketing departments have developed a strategic sales and marketing plan for the upcoming fiscal year. This plan includes a Frequent Shopper points program to leverage the customer loyalty and give individual customers special offers that will be customizable to his or her individual shopping habits and buying patterns. Strategic sales and marketing objectives, social network marketing, and word of mouth endorsements, the marketing efforts of Kudler Fine Foods will help to increase the customer base by luring new customers into the stores.…

    • 698 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Kudler Fine Foods Service Request
    • 1160 Words
    • 5 Pages

    Kudler Fine Foods Service Request

    Kudler Fine Foods has had great success in the past and present with its mission and sales. Since its first upscale store opened in 1998, Kathy Kudler (Founder) has expanded and opened stores in two other locations. So, to further expand its operation, Kudler has decided to express interest in designing Kudler Fine Foods Frequent Shopper Program. This shopper program should increase revenue. With this being revolutionized, Kudler’s new initiative is tracking purchase behavior at the individual customer level and providing high value incentives through a partnership with a loyalty points program. The customer purchase behavior patters will help Kudler refine its processes and offerings to best satisfy their valued customers. Price is not the primary differentiating factor for Kudler consumers; these consumers are focused on quality and finding specialized items. Therefore, rather than providing everyday discounts to the customers for their purchase frequency like lower end markets, Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for high end gift items, airline first-class upgrades, or other specialty foods (Apollo Group, Inc., 2007).…

    • 1160 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    Kudler Fine Foods Case Study
    • 936 Words
    • 4 Pages

    Kudler Fine Foods Case Study

    Kudler Fine Foods is a small business that is looking for exceptional ways to expand and broaden their business. Goddard and Associates have been hired to review their current systems of both business and accounting to see what areas of hardware and software can be upgraded for the company to perform better and more effectively. Kathy Kudler, the founder and owner of Kudler Fine Foods, prides herself in the company’s mission statement. “Kudler Fine Foods is committed to providing our customers with the finest selection of the very best foods and wines so that your culinary visions can come true” (Kudler Fine Foods, Strategic Plan, pg 3).…

    • 936 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Kudler Fine Foods IT Security Report FINAL WEEK 5
    • 2101 Words
    • 8 Pages

    Kudler Fine Foods IT Security Report FINAL WEEK 5

    University of Phoenix. (2013). Virtual Organization Portal - Kudler Fine Foods. Retrieved from University of Phoenix, CMGT400 website.…

    • 2101 Words
    • 8 Pages
    Better Essays
    Read More
  • Better Essays

    ECO 365 Week 4 Differentiating between

    • 1028 Words
    • 4 Pages

    ECO 365 Week 4 Differentiating between

    Kudler Fine Foods is the brain child of Kathy Kudler. She envisioned a one stop gourmet food store and has grown to three locations to date. She continues to maintain direct control over large bulk purchase order items, stringent customer service policies, and hiring. The following is a discussion of how the organization competes in the marketplace and the strengths and weaknesses of the firm as indicated by the marketing surveys completed by their customers. There will also be discussion of the market structure which best applies to the organization and how that structure positively and negatively affects the firm, how the effectiveness of the competitive strategies in the market structure affect the organization’s long-term profitability, and what competitive strategies recommendations may be made.…

    • 1028 Words
    • 4 Pages
    Better Essays
    Read More
  • Better Essays

    Kudler Fine Foods Frequent Shopper Program
    • 4070 Words
    • 17 Pages

    Kudler Fine Foods Frequent Shopper Program

    Upon mention of a gourmet specialty store in California, Kudler Fine Food would be one of the first stores that will be mentioned. It is one of the most famous food retail stores that started in California. Currently, the store’s products are sold in their own retail stores as well as other grocery shops. The mission of the business is to offer customers with only the best selections of food and wines that most chef and food lovers would love to have in their own kitchens. Kudler makes sure that they remain to be the number one choice for various food ingredients (Kudler Fine Foods, Inc., 2008). In 2007, Kudler’s targeted on attaining higher number of loyal customers. They did this by adding more interactive and rewards programs for their existing customers to enjoy (Kudler Fine Foods, Inc.,2008). Scope:…

    • 4070 Words
    • 17 Pages
    Better Essays
    Read More
  • Good Essays

    Kudler Eco 365
    • 970 Words
    • 4 Pages

    Kudler Eco 365

    Kudler Fine Foods (KFF) is a specialty gourmet store established in 1998 in La Jolla, Ca by Kathy Kudler. Kudler has since opened two additional stores in Del Mar and Encinitas. Kathy Kudler is requesting a market analysis, a review of competitive strategies and recommendations based on the results to maximize profits. The consultation will cover marketplace competition while defining the strengths and weaknesses of KFF. Positive and negative points of KFF’s market structure will show competitive strategies that can contribute to long-term profitability.…

    • 970 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Kudler Fine Foods Ethical Program
    • 2643 Words
    • 11 Pages

    Kudler Fine Foods Ethical Program

    In order to build an Ethical Organization Profile it is very important to understand the culture and operations of the business. Kudler Fine Foods is an upscale specialty food provider. Kudler places strong emphasis on quality and the ability to provide one stop shopping for the finest foods across a large spectrum of products. The company currently has three locations that boast 8,000 square feet of retail space which host six specialty departments. Kudler Fine Foods has a fresh bakery, fresh produce, a butcher shop with meat and seafood, packaged foods, cheese and specialty dairy, and most importantly fine wines. The owner, Kathy Kudler, is aware that it is through her customers’ satisfaction that her stores will find success. Kudler connects with its customers with a knowledgeable staff that promises to make the shopping experience delightful and pleasing.…

    • 2643 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Better Essays

    Kudler Fine Foods
    • 1989 Words
    • 8 Pages

    Kudler Fine Foods

    Kudler Fine Foods is an upscale specialty food store, servicing the fine food connoisseur from their three California locations. Kudler’s business objective is to maximize profits by offering the highest quality products to its customers at competitive prices. In reviewing the data on the organization through the website, this paper discusses the organizational culture and structure, the leadership style and its effects on the company and the employees’ motivation, and the external and internal forces of change. A review of the organization will provide an insight to its ability to maintain success as forces of change are experienced.…

    • 1989 Words
    • 8 Pages
    Better Essays
    Read More
  • Powerful Essays

    Hrm 531 Individual Assignment Week 6
    • 3165 Words
    • 13 Pages

    Hrm 531 Individual Assignment Week 6

    Within the next 12 months, Kudler Fine Foods plans to increase customer loyalty by offering added high-margin services, leveraging a better understanding of customer purchase patterns, and providing more efficient operations. Kudler Fine Foods also plans to increase the customer base through social network marketing, word of mouth, and increasing profitability by cost reductions initiatives. In view of this strategic direction, Kudler Fine Foods needs to restructure and set up of a sales and marketing team.…

    • 3165 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Good Essays

    Kudler Fine Foods Data Table Analysis
    • 851 Words
    • 4 Pages

    Kudler Fine Foods Data Table Analysis

    The company Kudler Fine Foods supplies the freshest ingredients and the tools enabling their customers to become a gourmet cook. They are a specialized food store with a worldwide selection of vegetables, meats, wines, and cheeses. The stores are owned by Kathy Kudler, and today continue to grow with high expectations offering their customers the convenience of a one-stop shopping experience. Ms. Kudler opened her first store in La Jolla, and after a five-year plan, opened her third store in Encinitas. She is committed to providing her customers with the best selection of fine foods and great wines.…

    • 851 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Kudler Fine Foods Virtual Organization Essay Example
    • 955 Words
    • 4 Pages

    Kudler Fine Foods Virtual Organization Essay Example

    Kudler Fine Foods is an upscale specialty food store touting the very best domestic and imported products in the San Diego metropolitan area. To understand the success of the organization this paper will show the primary functions of management and who is responsible for each function at Kudler. In this paper the subject to describe is how Kudler’s management uses the Internet and technology in daily processes for greater success. Finally, the paper will cite an example from Kudler of each of the five forces from Porter’s model.…

    • 955 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Kudler Fine Foods
    • 1603 Words
    • 7 Pages

    Kudler Fine Foods

    Kudler Fine Foods is a local upscale specialty food store in the San Diego metropolitan area. The company has locations at La Jolla, Del Mar, and Encinitas. Kathy Kudler is the founder and President of the company. The organizational behavior aspects of Kudler Fine Foods will be examined and explored specifically in regard to its apparent organizational culture, organizational structure, impact of leadership, and causal agents that could effect organizational change.…

    • 1603 Words
    • 7 Pages
    Better Essays
    Read More
  • Better Essays

    Client Interacting Strategy Essay Example
    • 915 Words
    • 4 Pages

    Client Interacting Strategy Essay Example

    Kathy Kudler established Kudler Fine Foods from a personal vision, and has led the organization by the hand, to the top of the gourmet grocery food world. Kathy Kudler has a strong power base derived from positional power and personal success. Positional power and personal power is the foundation in which she can extend her success. Kathy Kudler can use her influence in securing the consent of her executive staff to assist, collaborate, and work with her in delivering the software to the organization in a smooth transition. She has the backing of staff, whose leadership qualities are just as strong as she possesses. Kudler Fine Food’s executive staff’s leadership can be attributed to Kathy Kudler’s effective leadership, acquiring and exercising her power to produce positive powerful dynamics that in turn impacts the organization over the long run.…

    • 915 Words
    • 4 Pages
    Better Essays
    Read More
  • Better Essays

    Organizational Behavior Forces Paper
    • 1003 Words
    • 5 Pages

    Organizational Behavior Forces Paper

    Organizational behavior is a term based on perceptions and notions that individuals have about a company based on what they believe to have been demonstrated by the organization in the past. In any organization, there are several internal and external factors that affect these perceptions and impact the organizations ability to have success. Companies that embrace these elements instead of fearing them can use these factors to enhance productivity, improve efficiency, and increase profit margins. The purpose of this paper will be to analyze how internal and external forces impact organizational behavior in each team member 's workplace. The forces that will be examined will include organizational mission, globalization, competition, and customer demand.…

    • 1003 Words
    • 5 Pages
    Better Essays
    Read More