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organizational Comm
Saavoy Rivers Organizational Comm. 4/15/14 As I was growing up as a kid my mother and father put me in a lot of Nike shoes and clothes, as well as Jordan shoes. I didn’t know too much about the products I was wearing, but as I got older I began to understand some things about different clothing/shoe brands. I also began to like certain clothing/shoe brands more than others, so I started to wear them frequently. At the high school I went to everyone was wearing Jordan shoes or some form of Nike, whether it was Nike clothes or Nike shoes. Nike was everywhere from commercials, to movies, to famous people, to ads on the highways and byways. So what should I conclude of your use of Nike products? After I have done extensive research I will display my findings about organizations and how they affect our identities. I’m assuming you’ll discuss Nike? State so directly and tell me exactly what you’ll discuss. Everyone in this world has an identity. Who we are, or our identity is tied to a political ecology of whom and what we produce, consume, regulate, represent and waste. http://www.nursing-informatics.com/PhD/Committee/Petrina_politicalecologyofdesignandtech.pdfI want to focus on Nike and how or why we might attend to the levels of our complicity in misappropriations of lives and life in our everyday world. Every day we as people are shown why we should pay close attention to or buy Nike products. We buy and wear these products because of cultural processes and we have different values about why we wear Nike products or any product for that matter. These values cooperate with political values such as control, distribution, equity, interests, justice, liberty, and power. When designers make decisions about what product they will come out with next, they operate with some understanding of how people relate with technologies. The only problem is that conventional design and these understandings represent a bit more than just products,


References: "Celebrity Endorsements." Issues & Controversies On File: n. pag. Issues & Controversies. Facts On File News Services, 12 Nov. 2004. Web. 23 Apr. 2014. . David, P., Kline, S., & Dai, Y. (2005). Corporate Social Responsibility Practices, Corporate Identity, and Purchase Intention: A Dual-Process Model. Journal Of Public Relations Research, 17(3), 291-313. doi:10.1207/s1532754xjprr1703_4 Friedman, W GREAT MOMENTS IN SPORTS-MARKETING HISTORY. (2014). Advertising Age, 85(2), 14. Grow, J. M. (2008). The Gender of Branding: Early Nike Women 's Advertising a Feminist Antenarrative. Women 's Studies In Communication, 31(3), 312-343. Hamilton, I. (1992). Talent, Character, and Style: The Nike Athlete. Harvard Business Review, 70(4), 95. Mullman, J. (2007). NIKE. Advertising Age, 78(41), 48. Petrina, S. (n.d.). A Cultural Study of Nike. . Retrieved April 16, 2014, from http://drofilm1.edublogs.org/files/2009/07/nike.pdf. Wieden, D. (1992). A Sense of Cool: Nike 's Theory of Advertising. Harvard Business Review, 70(4), 97.

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