References: "Celebrity Endorsements." Issues & Controversies On File: n. pag. Issues & Controversies. Facts On File News Services, 12 Nov. 2004. Web. 23 Apr. 2014. . David, P., Kline, S., & Dai, Y. (2005). Corporate Social Responsibility Practices, Corporate Identity, and Purchase Intention: A Dual-Process Model. Journal Of Public Relations Research, 17(3), 291-313. doi:10.1207/s1532754xjprr1703_4 Friedman, W GREAT MOMENTS IN SPORTS-MARKETING HISTORY. (2014). Advertising Age, 85(2), 14. Grow, J. M. (2008). The Gender of Branding: Early Nike Women 's Advertising a Feminist Antenarrative. Women 's Studies In Communication, 31(3), 312-343. Hamilton, I. (1992). Talent, Character, and Style: The Nike Athlete. Harvard Business Review, 70(4), 95. Mullman, J. (2007). NIKE. Advertising Age, 78(41), 48. Petrina, S. (n.d.). A Cultural Study of Nike. . Retrieved April 16, 2014, from http://drofilm1.edublogs.org/files/2009/07/nike.pdf. Wieden, D. (1992). A Sense of Cool: Nike 's Theory of Advertising. Harvard Business Review, 70(4), 97.
References: "Celebrity Endorsements." Issues & Controversies On File: n. pag. Issues & Controversies. Facts On File News Services, 12 Nov. 2004. Web. 23 Apr. 2014. . David, P., Kline, S., & Dai, Y. (2005). Corporate Social Responsibility Practices, Corporate Identity, and Purchase Intention: A Dual-Process Model. Journal Of Public Relations Research, 17(3), 291-313. doi:10.1207/s1532754xjprr1703_4 Friedman, W GREAT MOMENTS IN SPORTS-MARKETING HISTORY. (2014). Advertising Age, 85(2), 14. Grow, J. M. (2008). The Gender of Branding: Early Nike Women 's Advertising a Feminist Antenarrative. Women 's Studies In Communication, 31(3), 312-343. Hamilton, I. (1992). Talent, Character, and Style: The Nike Athlete. Harvard Business Review, 70(4), 95. Mullman, J. (2007). NIKE. Advertising Age, 78(41), 48. Petrina, S. (n.d.). A Cultural Study of Nike. . Retrieved April 16, 2014, from http://drofilm1.edublogs.org/files/2009/07/nike.pdf. Wieden, D. (1992). A Sense of Cool: Nike 's Theory of Advertising. Harvard Business Review, 70(4), 97.