PERFORM SWOT ANALYSIS ON A LOCAL BUSINESS YOU THINK YOU KNOW WELL. WHAT IF ANY, COMPARATIVE ADVANTAGE DOES THIS ORGANIZATION HAVE.
ANSWER 1:
SWOT Analysis • Strengths o Ufone has network coverage in over 750 cities o Ufone provides international roaming facility across 79 countries. o It offers multimedia messaging (mms) o U tune (which was launched on 4th December 2007) which attracted more customers. o It is affordable by the common man (not only the elite class). o Ufone was the first cellular Company in Pakistan that introduced the service of GPRS and hence took the competitive advantage. o Ufone has some exciting and energetic SMS packages that made SMS almost free. They are offering Rs. 25, Rs.50, Rs.100, Rs. 150 SMS packages which its subscribers are in love with. o Ufone has some very exciting and low call packages like “5 ka 15” , “u-one”, ucircle”, “ Ufone ghanta”, “Ufone has some very exciting and low call packages like “5 ka 15” , “u-one”, u circle”, “ Ufone ghanta”, “Ufone life package” and “ prepay Public Demand” etc which attracted lots of customers towards it and many other cellular company users are also switching to it. o Ufone post paid is also offering black berry set that is useful and tempting for the business class. o It has the post paid service that is normally to attract the Business class people. Most of the business and elite class people use post paid and other services offered by the Ufone.
• Weakness: o Ufone has the problem of voice quality. Though its coverage area is vast and it covers more than 750 towns and cities in Pakistan but the voice quality is not as good as it should be. o Ufone though has some unique and distinct services but it has not yet given many innovative services as compared to other cellular companies. o Ufone was the first to introduce the SMS packages but their packages are not flexible enough and its charges are only on monthly bases while it should be on both monthly
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