Introduction and Background
Factual information in this section pertaining to IKEA was collected directly from IKEA's website, thus it is not necessary to cite redundantly (IKEA, 2012). IKEA began through the hard work of Ingvar Kamprad in 1958. He had taken modest steps as a young boy selling office supplies from his dad's shop, and later thought it would be a good idea to expand his entrepreneurship into housewares and furniture sales. Today IKEA is a