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Course Manual

Strategic Management and the Strategy Process

February – March 2013

Course Coordinator

Dr. Marius Rietdijk

Student Assistant

Shabi Shafei (s.shafei@student.vu.nl).
All correspondence please via Shabi.

Lecturers

Coordinator and lecturer
Dr. Marius Rietdijk, assistant professor Strategisch management and behavioral change, management consultant, co-author Slag om de toekomst; director ADRIBA.
See: www.docstoc.com/profile/mrietdijk for more information.

Guest lecurers (with reservation)
Martien van Winden MBA, management consultant, director Hoofbosch Investment Fund, former head investment Robeco Germany, France and USA, co-author Slag om de toekomst;

Drs. Renate Kenter, De Ruijter Management, Consultancy firm Scenarioplanning;

Prof. ir. Kees van der Heijden, pioneer Scenarioplanning at Royal Dutch Shell, professor Strategic management Oxford University, author of Scenarios, the art of strategic conversation, boardroom consultant for large companies around the globe.

Introduction

This course provides the state of the art in the scientific field of Strategic management and the professional application in Scenario planning. Scenario planning provides tools for helping organizations to develop a deeper understanding of the longer-term business environment and its impact on their business model.

The course builds upon the course Strategy and Environment in block 1 year 2. After extensively studying theories, this time you will have the opportunity to apply your knowledge and skills on a real life organization.

In the books and lectures you will get acquainted with different strategy schools and the scientific background of Scenario planning. Simultaneously you will be trained in applying this approach in coaching a board of directors in strategy formulation and implementation.

As you are a third year student, the expectations are high. The knowledge of strategy and management

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