Carolyn Maguire
MGT/230
May 20, 2013
David Dunyon
Organizational Structure
Organizational structure is very important to any company, it guarantees longevity and efficiency. Apple Inc. was incorporated in California on January 3, 1977 (Apple, 2013) and first came on the scene with the release of Apple I. Steve Jobs and Steve Wozniak were the creators of this cutting edge technology and both men were seemingly college dropouts (No Stop Technology - The Apple Fan Site, n.d). The company is a publically traded company listed on the NASDAQ and in 2013 they are number 6 on the list for Fortune 500 companies. Apple Inc.’s mission statement is "Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices." (About.com, n.d.). Their mission statement implies that they have a flexible structure that allows for unlimited growth within the technology industry.
Structure
Apple Inc.’s organizational structure has enabled the company to keep a barrier free structure and remain competitive. Apple realizes that their expertise is in the innovation of new technology and in order to gain access to many industries they partner with other organizations with different specialties. An example of this is Apple and Nike. Apple took the initiative to create a product for Nike to put into their shoes which allows the consumers to calculate their running distance, keep track of the steps they take, and overall work out progress (Apple, 2013). This is helping them become very diverse and has a constant interest and loyalty among consumers.
Other companies like Hewitt-Packard have the same organizational structure as Apple Inc., by wanting
References: About.com. (n.d.). Apple Inc. Mission Statement Is Not Very Innovative and Barely a Mission at All. Retrieved from http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Apple-Inc--Mission-Statement.htm Apple. (2013). Nike + iPod. Retrieved from http://www.apple.com/ipod/nike/run.html Hewlett-Packard. (2011, October). HP 's Pioneering Approach to Social Venture Philanthropy Goes Global. Retrieved from http://www.hp.com/hpinfo/newsroom/press/2001/011011a.html No Stop Technology - The Apple Fan Site. (n.d). The History of Apple Inc. Retrieved from http://www.nostoptechnology.com Samsung. (2013). Values and Philosophy. Retrieved from http://www.samsung.com/us/aboutsamsung/samsung_group/values_and_philosophy/