Submitted To
Dr. Ghassem Zarbi
Master of Administrative Science (MAS)
Theory and practice of administration (MADS 6600_V2)
Fairleigh Dickinson University- Vancouver Campus
Spring Semester, 2015.
Prepared by: Chenqu Zhang
Eman Ahmed
Latha Dabir
Naresh
Shivakumar Yeyu Ding
Abstract
The food industry in Canada, with its highly competitive market continues to evolve and change each day, affected by its financial surroundings, mechanical progression and accordingly, the shifting nature of consumer behavior (Office of Consumer Affairs, 2013). Canadian restaurant sector can be divided into three groups, the fast food or quick service, the mid- scale casual dining, and the fine dining. Ostensibly dominating the second group of casual dining is the Boston Pizza International Inc. (also known as BP). This research project is based on the Boston Pizza perceived as a Platinum Member of Canada 's 50 Best Managed Companies. This is to appreciate how the company has placed itself in the market and the factors at play, which have contributed not only to scale the pinnacle of success but also ward off the strategies of competitors and new entrants alike. Data collected is through the information available on the company’s website and other relevant websites, journals and articles and hence the implied limitation. It begins with the evaluation of the impact of various functions of the Boston Pizza such human resources, finance, operations, and marketing. Review of the organizations design and departmentalization with respect to the geographic location, products, services, and marketing
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