• Ghee Hoe – Vision & Mission 2
• Early day Organization Structure 2
• Decrease in Demand 3
• Re-Organization Structure of Ghee Hoe 3
Organization Structure 4
• Complexity 4
• Centralization 5
• Formalization 5
Measuring Ghee Hoe Organizational Effectiveness 6
• External Resource Approach 6
• Internal Resource Approach 6
• Technology Approach 7
Recommendation of Approaches to Improve Ghee Hoe 7
Conclusion 8 Annex 1 9
Annex 2 10
Reference 11
Introduction of Company
Ghee Hoe, is a trading company established in 1948. It’s started operation after World War 2, importing motorcycles from one of the establish Japanese company into Singapore and selling it in local market, its started off by selling bicycles until this Japanese Company invented motorcycle in the 1971, from then on motorcycle, was it sole product selling in Singapore. Mr Tan Siok Yan, the founded of this company has 3 sons. Today, taking over the business is Mr Tan 3rd son - Mr Tan Choon Wah, Chief Director of Ghee Hoe. Ghee Hoe, a family business, consists of Mr Tan, his sons, his grandchildren and a few workers helping out in the company.
Ghee Hoe – Vision & Mission
Vision - Excellence in all respects
Mission - Our mission to realize this vision is: to provide automobile of international quality at competitive price. To improve skills of valued employees by imparting training and inculcating in them a sense of participation. To make valuable contribution to social development of Singapore through development of industry in general and automobile industry in particular.
Early day Organization Structure
In early day, Ghee Hoe business were good, due to the invented of new design motorcycle also in comparison to a normal low maintain car that need to pay COE for consumer in Singapore, motorcycle is more affordable for people who needed