Organizing Traditional Retail
Contents
Acknowledgement 3
Executive Summary 4
Introduction 5
What is the word on the street? 7
SWOT Analysis 8
Types of Retailing 9
Modern Retail 10
Traditional Retail 11
Traditional retailer insights 13
Future and Growth of Retail in India 14
Challenges faced 16
Supply Chain Management – Its impact on retail 19
Questionnaire Analysis 21
Inference from Questionnaire replies 25
Impact 26
Emerging Trends: 28
Recommendations 30
Conclusion 34
References 35
Appendix……………….………………………………………………………………………………………………………………………………36
Acknowledgement
I take this opportunity to sincerely thank all the people who tirelessly assisted me throughout this project. Their invaluable contributions in terms of their knowledge, time and sharing of their experience helped me a great deal.
First and foremost, I would like to express my gratitude towards Dr. Atish Chattopadhyay for having guided me and taken out the time to hold sessions so that I have a clear notion as to how to approach the business.
I would also like to express my gratitude to all my friends and all others who have been of constant help, support and guidance throughout the duration of the project.
Also, I would like to thank SPJIMR for giving me the opportunity to get a hands-on experience of a topic very close to my heart.
Last and most importantly, I would like to thank the Almighty, without whose blessings nothing could have been possible.
Executive Summary
Organized retail is expected to grow at a CAGR of 40% by 2013 and this represents a sector which is only 65 of the total retail industry in India. Thus there are millions of unorganized, traditional retailers in the country who cannot compete directly with deep pocketed modern retailers like: Pantaloons, Shoppers’ Stop, etc. These shops have an inefficient sourcing of products, high costs of purchase, low margins and a near stagnant demand.
In the last ten years, with the advent of organized retail, the businesses
Acknowledgement 3
Executive Summary 4
Introduction 5
What is the word on the street? 7
SWOT Analysis 8
Types of Retailing 9
Modern Retail 10
Traditional Retail 11
Traditional retailer insights 13
Future and Growth of Retail in India 14
Challenges faced 16
Supply Chain Management – Its impact on retail 19
Questionnaire Analysis 21
Inference from Questionnaire replies 25
Impact 26
Emerging Trends: 28
Recommendations 30
Conclusion 34
References 35
Appendix……………….………………………………………………………………………………………………………………………………36
Acknowledgement
I take this opportunity to sincerely thank all the people who tirelessly assisted me throughout this project. Their invaluable contributions in terms of their knowledge, time and sharing of their experience helped me a great deal.
First and foremost, I would like to express my gratitude towards Dr. Atish Chattopadhyay for having guided me and taken out the time to hold sessions so that I have a clear notion as to how to approach the business.
I would also like to express my gratitude to all my friends and all others who have been of constant help, support and guidance throughout the duration of the project.
Also, I would like to thank SPJIMR for giving me the opportunity to get a hands-on experience of a topic very close to my heart.
Last and most importantly, I would like to thank the Almighty, without whose blessings nothing could have been possible.
Executive Summary
Organized retail is expected to grow at a CAGR of 40% by 2013 and this represents a sector which is only 65 of the total retail industry in India. Thus there are millions of unorganized, traditional retailers in the country who cannot compete directly with deep pocketed modern retailers like: Pantaloons, Shoppers’ Stop, etc. These shops have an inefficient sourcing of products, high costs of purchase, low margins and a near stagnant demand.
In the last ten years, with the advent of organized retail, the businesses