Organsiational Stratgies
Summary
In this report, we are going to analyze the strategy, balance scorecard and the strategic profitability of an organisation. The organisation we had chosen is the famous petroleum and gas company, ExxonMobil. First, we will describe some basic information of ExxonMobil briefly. Next, we are going to state the mission of it and classify ExxonMobil’s strategy. ExxonMobil’s value proposition and core competencies will also be identified. Furthermore, Porters Five Forces Framework and the balance scorecard are used in the analysis in order to explain how it can influence the organisation’s profit and evaluate different measures.
Introduction
ExxonMobil’s primary business is the exploration and production of oil and natural gas, the refining and manufacturing of petroleum products, and the sale of crude oil, petroleum products and natural gas. ExxonMobil also transports oil and has interests in electric power generation facilities. ExxonMobil is the world’s largest publicly traded international oil and gas company, and the world’s largest refiner and marketer of petroleum products by revenue, at $ 370.125 billion for the financial year of 2010 (Appendix I) and also the largest corporation by market capitalization, at $359.55 billion on Oct 1st, 2011 (Yahoo Finance 2011). It operates in more than 200 countries across the globe with several brand names including ExxonMobil, Exxon, Esso and Mobil. The company is headquartered at Irving in Texas, US.
“Meeting the rising demand for energy – safely and with minimal environmental impact” (ExxonMobil 2011) is ExxonMobil’s mission. The company’s corporate slogan is “Taking on the world’s toughest energy challenges. (ExxonMobil 2011) “ExxonMobil’s guiding principle is “we must continuously achieve superior financial and operating results while simultaneously adhering to high ethical standards (ExxonMobil 2011). ExxonMobil has been helping to meet worldwide energy demand for over 120 years. Today, we are heavily
In this report, we are going to analyze the strategy, balance scorecard and the strategic profitability of an organisation. The organisation we had chosen is the famous petroleum and gas company, ExxonMobil. First, we will describe some basic information of ExxonMobil briefly. Next, we are going to state the mission of it and classify ExxonMobil’s strategy. ExxonMobil’s value proposition and core competencies will also be identified. Furthermore, Porters Five Forces Framework and the balance scorecard are used in the analysis in order to explain how it can influence the organisation’s profit and evaluate different measures.
Introduction
ExxonMobil’s primary business is the exploration and production of oil and natural gas, the refining and manufacturing of petroleum products, and the sale of crude oil, petroleum products and natural gas. ExxonMobil also transports oil and has interests in electric power generation facilities. ExxonMobil is the world’s largest publicly traded international oil and gas company, and the world’s largest refiner and marketer of petroleum products by revenue, at $ 370.125 billion for the financial year of 2010 (Appendix I) and also the largest corporation by market capitalization, at $359.55 billion on Oct 1st, 2011 (Yahoo Finance 2011). It operates in more than 200 countries across the globe with several brand names including ExxonMobil, Exxon, Esso and Mobil. The company is headquartered at Irving in Texas, US.
“Meeting the rising demand for energy – safely and with minimal environmental impact” (ExxonMobil 2011) is ExxonMobil’s mission. The company’s corporate slogan is “Taking on the world’s toughest energy challenges. (ExxonMobil 2011) “ExxonMobil’s guiding principle is “we must continuously achieve superior financial and operating results while simultaneously adhering to high ethical standards (ExxonMobil 2011). ExxonMobil has been helping to meet worldwide energy demand for over 120 years. Today, we are heavily
References: ExxonMobil 2010, Financial and Operating Review 2010, p. 15, viewed 7 October 2011, <http://thomson.mobular.net/thomson/7/3184/4449/> Talevski, D & Lima, ADL 2009, Strategic and Financial Analysis in the Oil Industry: Petrobras Shareholders Value Potential and Fair Value of Stock, p.32, September 2009, AARHUS University, viewed 31 September 2011, <www.pure.au.dk/portal-asb-student/files/8058/M.THESIS.pdf>