Origin Energy
Table of content
1. INTRODUCTION 2
1.1 BRIEF OUTLINE OF THE COMPANY AND ITS CORE BUSINESS ACTIVITIES 3
1.2 OVERVIEW OF CURRENT BRAND PORTFOLIO AND POSITIONING 4
1.3 PURPOSE OF THE STRATEGIC PLAN 4
2. SITUATION ANALYSIS 4
2.1 ENVIRONMENTAL ANALYSIS 4
Technological Environment 5
Social Environment 6
Political environment 7
Economic Analysis 8
Market Share 11
Segmentation 13
2.3 COMPETITOR ANALYSIS 19
Threat of New Entrants 20
Threat of Substitute Products 21
The Bargaining Power of Customers 22
The Bargaining Power of Suppliers 23
Competitive Rivalry within an Industry 23
2.4 INTERNAL ANALYSIS 24
Value Chain Analysis 24
Components of the Supply Chain 25
Analysis of Supply Chain Components 26
3. SWOT ANALYSIS 29
3.1 ANALYSIS OF STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS 29
Strengths 29
Weaknesses 30
Opportunities 30
Threats 31
3.2 DRIVERS OF GROWTH 32
4. STRATEGIC POSITION 32
5. COMPANY MISSION AND COMMITMENTS 34
MISSION 34
COMMITMENTS 34
6. MARKETING MIX STRATEGIES 34
PRODUCT 35
PRICING 36
PLACEMENT 38
PROMOTION 38
7. CONCLUSION 40
REFERENCE 41 1. Introduction
Within the energy industry in Australia it is important that companies are knowledgeable about the ever changing external factors as well as their own internal factors that will directly affect the business. The external environment consisting of technological, political, social and economic issues, directly affect the everyday and long term operations conducted by Origin Energy therefore it is vital to remain up to date with information associated to these issues. Origin Energy must keep close watch on the market and its customers in order to keep up with consumer demands. By segmenting the market to determine who uses Origin’s products and how often gives insight into how best to meet the ever changing market demands. Finally it is important to analyse Origins competitors by evaluating five external forces that measure the energy industries competitive
1. INTRODUCTION 2
1.1 BRIEF OUTLINE OF THE COMPANY AND ITS CORE BUSINESS ACTIVITIES 3
1.2 OVERVIEW OF CURRENT BRAND PORTFOLIO AND POSITIONING 4
1.3 PURPOSE OF THE STRATEGIC PLAN 4
2. SITUATION ANALYSIS 4
2.1 ENVIRONMENTAL ANALYSIS 4
Technological Environment 5
Social Environment 6
Political environment 7
Economic Analysis 8
Market Share 11
Segmentation 13
2.3 COMPETITOR ANALYSIS 19
Threat of New Entrants 20
Threat of Substitute Products 21
The Bargaining Power of Customers 22
The Bargaining Power of Suppliers 23
Competitive Rivalry within an Industry 23
2.4 INTERNAL ANALYSIS 24
Value Chain Analysis 24
Components of the Supply Chain 25
Analysis of Supply Chain Components 26
3. SWOT ANALYSIS 29
3.1 ANALYSIS OF STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS 29
Strengths 29
Weaknesses 30
Opportunities 30
Threats 31
3.2 DRIVERS OF GROWTH 32
4. STRATEGIC POSITION 32
5. COMPANY MISSION AND COMMITMENTS 34
MISSION 34
COMMITMENTS 34
6. MARKETING MIX STRATEGIES 34
PRODUCT 35
PRICING 36
PLACEMENT 38
PROMOTION 38
7. CONCLUSION 40
REFERENCE 41 1. Introduction
Within the energy industry in Australia it is important that companies are knowledgeable about the ever changing external factors as well as their own internal factors that will directly affect the business. The external environment consisting of technological, political, social and economic issues, directly affect the everyday and long term operations conducted by Origin Energy therefore it is vital to remain up to date with information associated to these issues. Origin Energy must keep close watch on the market and its customers in order to keep up with consumer demands. By segmenting the market to determine who uses Origin’s products and how often gives insight into how best to meet the ever changing market demands. Finally it is important to analyse Origins competitors by evaluating five external forces that measure the energy industries competitive