Orms Distribution Methods
Distribution structure
Orms distribution strategy is based upon the theory of a selective distribution channel. The type of products which they stock and sell is camera equipment and camera related services. They have two man distribution retail stores around Cape Town where they sell most of their items through. This makes there distribution strategy very selective due to their business focus around just selling camera related items at only a small number of stores. They stock most of the big name brands within this industry from Adobe, Cannon, Epson, Energizer, Kodak, Lexar, LG, Nikon, Olympus, Sony, etc. There brand equity is very high due to the fact that most of the brands they sell are very well known and respected within the industry.
The direct online distribution channel
Orms other distribution channel used in order to sell their products is the Internet and the World Wide Web. This makes a simple, user friendly, easily accessible online store for users all around South Africa. Products would be purchased online via the Orms website and then delivered to your doorstep through RAM Hand to hand couriers. This makes the distribution process simple and cost effective. Orms use RAM as their outsourced form of delivery and this is due to the fact that RAM is highly respected and reliable when it comes to handling products from retailer to consumer. The online store Adds so much versatility to the selling process due to the fact that large amounts of information can easily be stored and updated and that people only need an Internet connection is order to visit this online store. The web also allows you to reach the masses; this includes a market of over 676 million users at present, which is expected to rise to one billion in the next few years.
The international distribution channel
Orms distribution channel starts from the overseas franchiser which would include Kodak, Nikon, Sony, LG, Lexar, Energizer, Olympus, etc. (These are all big brands
Orms distribution strategy is based upon the theory of a selective distribution channel. The type of products which they stock and sell is camera equipment and camera related services. They have two man distribution retail stores around Cape Town where they sell most of their items through. This makes there distribution strategy very selective due to their business focus around just selling camera related items at only a small number of stores. They stock most of the big name brands within this industry from Adobe, Cannon, Epson, Energizer, Kodak, Lexar, LG, Nikon, Olympus, Sony, etc. There brand equity is very high due to the fact that most of the brands they sell are very well known and respected within the industry.
The direct online distribution channel
Orms other distribution channel used in order to sell their products is the Internet and the World Wide Web. This makes a simple, user friendly, easily accessible online store for users all around South Africa. Products would be purchased online via the Orms website and then delivered to your doorstep through RAM Hand to hand couriers. This makes the distribution process simple and cost effective. Orms use RAM as their outsourced form of delivery and this is due to the fact that RAM is highly respected and reliable when it comes to handling products from retailer to consumer. The online store Adds so much versatility to the selling process due to the fact that large amounts of information can easily be stored and updated and that people only need an Internet connection is order to visit this online store. The web also allows you to reach the masses; this includes a market of over 676 million users at present, which is expected to rise to one billion in the next few years.
The international distribution channel
Orms distribution channel starts from the overseas franchiser which would include Kodak, Nikon, Sony, LG, Lexar, Energizer, Olympus, etc. (These are all big brands