Orscheln Farm Vs Tractor

Orscheln Farm and Home vs. Tractor Supply Co.
While looking for tractor parts, new cloths and trailer parts two websites popped up, Tractor Supply Co. and Orscheln Farm and Home. Tractor Supply Co. a company that has been around since 1938 with more than 1,500 stores in forty-nine states the company employs about 23,000 team members across the United States. With options of products ranging from lawn mowers to clothing to trailers to even animal care products the company has everything but tractors. Orscheln Farm and Home a family owned business started in 1960 with more than 160 stores in the Midwest United States. Products from this company extend to but are not limited to pet care, lawn and garden, and clothing products. From examining
Orscheln Farm and Home’s website and matching it to Tractor Supply Company’s website has very similar layouts of the webpages. Both of the sites have relative pictures to do with the products that are being advertised and sold. While the website for Orscheln Farm and Home’s website is well organized, and eye appealing, Tractor Supply Company’s website has better pricing options to go along with being organized and eye appealing.
From thorough examination of Orscheln Farm and Home’s website the customer will notice it is well organized compared to Tractor Supply Co.
Orscheln Farm and Home’s website as multiple drop tabs located at the top of the page making it easy for the user to find exactly what is being searched for. It has tabs for automotive, home and garden, hunting, lawn equipment, livestock, pet care, clothing and footwear, equine, bird and wildlife, farm and fencing, and lastly tools and repair. With a variety of tabs it makes it easier to locate the proper product. Now while comparing Orscheln Farm and Home to Tractor Supply Co. the sites have generally the same set up organizational wise. In Tractor Supply Co. organizational tabs at the top of the page it has broad topics that can be narrowed down once you click
one.
While looking at the two websites Orscheln Farm and Home and Tractor Supply Co. the customer will notice that they have similar color schemes on the sites. Orscheln’s has red wording with white background behind it with the side pages and overall background as a tan burlap sack type color. Constructing a neutral color scheme on the web site. Whereas Tractor Supply’s website has mainly white wording with a charcoal accent to make it easier to read words. Generally speaking the background on Tractor Supply is grey. Thus creating a neutral feel to the website to incorporate whatever colors the company wants to use for advertising if they decide to change it. With further research done on the websites, the consumer will note is the pricing between the sites. Orscheln Farm and Home’s website shows prices like any other website that sells something, but it gives a very vague but definite price. It says “starting price is …” meaning that’s the minimum amount of money you will have to shovel out for the item. The starting price does not tell you if you can have it shipped to the front door of your house, if you have to pick it up in the store, or possibly if the store even has the item in stock. All it tells you is that it is going to cost you this much no matter what. Tractor Supply Co. on the other hand gives you price ranges, it also tells you if you can order it online and also if you set the store you visit most it will say if the store has it in stock so the customer wouldn’t have to wait five to seven business days to get a pair of jeans or whatever they order. Tractor Supply’s price range is helpful to many online shoppers in the sense that the product being purchased could be this cheap or this expensive and can help the customer weed out the products, color, sizes, and fit of what is not necessary to fit their needs. While Orscheln Farm and Home has a wonderful set up on their website, Tractor Supply Co.
has a magnificent set up in comparison. Both websites have very similar set ups but Tractor Supply Co. has slightly better organization, more eye appeal, and better pricing options. Whereas Orscheln Farm and Home barely lacks in organization, eye appeal. What drops Orscheln’s is the price options and that can potentially lead to loss of potential customers. It is because Tractor Supply’s website tells if the product is in stock at the store or if it is strictly order online only and a general price range for some products and that’s where it rises above Orscheln’s. Making it a superior website when shopping for tractor parts, clothing, pet care products, and
tools.