Outdoor Ad
Research Project
EFFECT OF OUTDOOR ADVERTISING ON BRAND PROMOTON
TEACHER : SIR KAMRAN JAVAID
GROUP MEMBER NAMES
SYED QASIM KAZMI
PYAR ALI
MOBEEN
SAAD MANSOOR
Introduction:
The topic describes about the effect of outdoor advertising on Brand Promotion and how outdoor advertising is promoting and affecting the brands in the financial hub of Pakistan i.e. Karachi.
Anywhere you go they follow you, no they are not any telecommunication networks but advertisements. Nowadays we find lots of advertisements around us which not only attract us through their display matter but also kick us purchase them. The advertisements are first knocking step to attract the customers as well as convincing them to purchase it. [Miss Tanjum Kamboj-- 2012].
Outdoor advertising is associated with large billboards carrying printed and painted images that may be internally or externally illuminated. Signs may be on buildings, windows, walls and roofs. Outdoor advertisements may be in frames, on and on street furniture such as bus shelters as well as on balloons, movies trailers, buses, taxis, trains and other commercial vehicles. The advertising messages can be animated and include flash signs, electronics, fiber optics, hoarding, handbills, stickers, bill boards, local cinema houses etc.
The greater proportion of outdoor advertising expenses are spent on the traditional paper or vinyl posted billboards offered by the big companies to large national advertisers on a short to medium-term for advertising purposes. [T.Davidson]
Outdoor Advertisements serve as publicity tools for the manufacturers or sellers to persuade consumers so that they can purchase the products and services provided by them. [Miss Tanjum Kamboj-- 2012]
Background:
Outdoor advertising has evolved to become one of the most innovated type of media in recent times. It has expanded from being represented by billboards in the early fifties to now being made up of more than forty different
EFFECT OF OUTDOOR ADVERTISING ON BRAND PROMOTON
TEACHER : SIR KAMRAN JAVAID
GROUP MEMBER NAMES
SYED QASIM KAZMI
PYAR ALI
MOBEEN
SAAD MANSOOR
Introduction:
The topic describes about the effect of outdoor advertising on Brand Promotion and how outdoor advertising is promoting and affecting the brands in the financial hub of Pakistan i.e. Karachi.
Anywhere you go they follow you, no they are not any telecommunication networks but advertisements. Nowadays we find lots of advertisements around us which not only attract us through their display matter but also kick us purchase them. The advertisements are first knocking step to attract the customers as well as convincing them to purchase it. [Miss Tanjum Kamboj-- 2012].
Outdoor advertising is associated with large billboards carrying printed and painted images that may be internally or externally illuminated. Signs may be on buildings, windows, walls and roofs. Outdoor advertisements may be in frames, on and on street furniture such as bus shelters as well as on balloons, movies trailers, buses, taxis, trains and other commercial vehicles. The advertising messages can be animated and include flash signs, electronics, fiber optics, hoarding, handbills, stickers, bill boards, local cinema houses etc.
The greater proportion of outdoor advertising expenses are spent on the traditional paper or vinyl posted billboards offered by the big companies to large national advertisers on a short to medium-term for advertising purposes. [T.Davidson]
Outdoor Advertisements serve as publicity tools for the manufacturers or sellers to persuade consumers so that they can purchase the products and services provided by them. [Miss Tanjum Kamboj-- 2012]
Background:
Outdoor advertising has evolved to become one of the most innovated type of media in recent times. It has expanded from being represented by billboards in the early fifties to now being made up of more than forty different
References: Wikipedia. (2014). Retrieved from Wikipedia. Abiodun, A. O. (2011). THE IMPACT OF ADVERTISING ON SALES VOLUME . Retrieved from http://www.theseus.fi: http://www.theseus.fi/bitstream/handle/10024/34928/Adekoya_Olusola.pdf.pdf Davoud Hosseinabadi Sadeh, M. N. (2013). Billboard advertising optimization by using imperialist Competitive algorithm. Retrieved from http://www.academicjournals.org: http://www.academicjournals.org/article/article1382004909_Sadeh%20et%20al.pdf J.Kobliski, K. (2006). Outdoor Billboard Advertising. Retrieved from http://www.entrepreneur.com: http://www.entrepreneur.com/article/83100 Kamboj, M. T. (2012). OUTDOOR ADVERTISEMENTS : ATTRACTS OR DISTRACTS . Retrieved from http://researchjournals.in: http://researchjournals.in/documents/September-2012/2372.pdf N.a. (n.d.). Outdoor Billboard Advertising. Retrieved from http://www.marketingdonut.co.uk: http://www.marketingdonut.co.uk/marketing/advertising/billboards-and-outdoor-advertising Olenski, S. (2011). Does Outdoor advertising still work. Retrieved from http://www.forbes.com: http://www.forbes.com/sites/marketshare/2011/10/10/does-outdoor-advertising-still-work/ T.Davidson. (2001). OUTDOOR ADVERTISING: A VIEW FROM THE INDUSTRY. Retrieved from http://www.xumamedia.com: http://www.xumamedia.com/downloads/outdooradvertising.pdf ------------------------------------------------------------------------------------------------------------------------------------------