Outreach Presentation

Team X13

Outreach Team:
Malik Blades
Tanner Bryant
Jacob Harman
Raashi Parihar
Michael Razny
Brett Rothberger
Watermark Outreach Strategy

Agenda
•

Outreach Strategy

•

Competition

•

Target Markets

•

Locations

•

Advertising

•

Event

•

Budget

•

Implementation/Timeline

•

Benefits

Watermark Outreach Strategy

Outreach Strategy
Send in Direct
Contact

Phase I

Invite Leader to
Community

Host Event

Phase II

Phase III

Watermark Outreach Strategy

Competition

Watermark Outreach Strategy

Target Markets
Adult Children
(Secondary Market)

Seniors
(Primary Market)
65+
Annual Income of $35K – 50K
Net worth of over $300K

Watermark Outreach Strategy

Service Providers
(Tertiary Market)

Locations
Florida

St. Petersburg
Sarasota

Sarasota, FL – Lake Pointe Woods
St. Petersburg, FL – Boca Ciega Bay

Watermark Outreach Strategy

Advertising - 3 Channels
Direct
Contact

Christian
Radio

Social
Media

Build
Relationship
with leader

WJIS
88.1

House of
Worship
Facebook

Supply
Brochures

Watermark
Facebook

Watermark Outreach Strategy

Event at Watermark Community
Watermark
Catering

Prizes
&
Giveaways

Surveys

 100 guest

 Lottery Ticket per guest

 Optional

 Speaker

 Ipad

 Measure success

 Applebee’s gift cards
 Barnes & Nobles gift cards

Watermark Outreach Strategy

Budgeting
Total Budget
$5,900

Event

$450
$850
$200

Advertising

$1,000

$2,000

Food
Decorations Prizes
Incentive
Watermark Outreach Strategy

Brochures

$1,300

Radio

Timeline & Implementation
7/1/14

7/21/14

8/10/14

8/30/14

9/19/14

10/9/14

10/29/14

11/18/14

12/8/14

12/28/14

Send in Direct Contact
Radio Advertising
August Events

End Date
Duration of Task
Start Date

September Events
October Events
November Events
Measure Success

Watermark Outreach Strategy

Benefits
Benefits for Seniors

Benefits for Watermark
1. Seniors become more confortable

1. Becoming comfortable with idea of retirement 2. Increased chance of prospective tenants
2. Gaining a new