PGSM
ASSIGNMENT 1 - MKT600 MARKETING
SUBMITTED BY
ZAW HTET AUNG
1
PGSM MBA-MKT600 MARKETING
Assignment 1
1.0
Introduction
Type of service
: Payroll Service linked with MPU
Name of Bank
: Co-operative Bank (CB Bank)
Country of Origin
: Myanmar
Host Country
: Myanmar
Background Situation
In Myanmar, one of the Least Develop Countries (LDC), 75% of the total population is living in rural area and under poverty line. And many local and international organizations of humanitarian-aid, rural and civic development organizations (including UN1Organizations) are trying to help people for better living and development for many years.
After Cyclone Nargis which occurred in May 2008, more and more INGOs2 and LNGOs3 come to emerge and grow bigger along with the disaster relief activities. In order to carry out the programmatic and operational activities effectively and efficiently, the organizations come to reducethe workloads from each operational section such as calling tenders for purchasing the specified material instead of making direct purchase. 1
United Nations International Non‐Government Organizations
3
Local Non‐Government Organizations also called as Civil Society Organizations
2
2
For the org ganizations those ha a large number o staffs and/or many branch ave e of offices, pa ayroll man nagement became a challeng ging work kload on m monthly basis. Alth hough con nsultancy s services a growing in Myan are g nmar, outsourcing services e especially i payroll m in manageme is not well-known. There is a few ent s number of service p f providers fo payroll m or manageme as ban (Annex I) and ent nks x as companies (Anne II). The coverage of the com ex mpanies in Myanmar is very r limited to only in Yan o ngon – the capital of Myanmar, and they have no a e f
References: CB Bank (2013), CB Bank: Our Services, [Online], Available: http://www.cbbankmm.com/services.php?l=e CB Bank (2013), CB Bank: Policy on Corporate Governance, [Online], Available: http://www.cbbank.com/corporate_governance.php?l=e Central Bank of Myanmar (2012), National Payment System in Myanmar, [Online], Available: http://www.cbm.gov.mm/content/national-paymentsystem-myanmar Central Bank of Myanmar (2011), List of Private Banks, [Online], Available: http://www.cbm.gov.mm/content/377 Katrinatrost (2012), The struggle for Democracy in Myanmar, "Boston University, International Affairs Association" MIMU (2013), Contact List of NGOs/INGOs, [Online], Available: http://themimu.info/Contacts_and_Coordination/index.php MIMU (2013), Country-wide Map of Myanmar, [Online], Available: http://themimu.info/State-Region/Country%20wide/index.php Ministry of Finance and Revenue (2011), Asian Clearing Union, [Online], Available: http://www.cbm.gov.mm/content/asian-clearing-union Myanmar Times (2011), ATMs find favor with users, "Myanmar Business Network", [Online], Available: http://www.myanmarbusiness.org/2011/11/atms-find-favour-with-users.html [26 Nov 2011]. Reuters (2011), Myanmar president approves law on central bank autonomy, [Online], Available: Than and Kyaw (2011), Master Card marks first ATM transaction in Myanmar, "Myanmar Times", [Online], Available: