Overview Business Strategy Course
Oversigt over Business Strategy
Corporate strategy (where to compete) defines the scope of the firm in terms of the industries and markets in which it competes. E.g. choices of diversification and vertical integration.
Business strategy (how to compete) is concerned with how the firm competes within a particular industry or market. If a firm is to prosper within its industry it must establish a CA over its rivals.
Lecture 1
Lecture 2- The Concept of Strategy
Sustainablity of a strategy The sustainability of superior product market positions hinges on (er afhængig af) commitment to sticky factors. (Commitment, scarcity, appropriation) Ghemewhat (imiation) * Framework to analyze poistions implied by strategic options to avoid to tackle the complexities of commitment.
Lecture 3 - Goals, Values, and Performance: * four factors are crucial to achieving a successful strategy: * Goals that are simple, consistent, and long term * Profound understanding of the competitive environment * Objective appraisal of resources (exploiting internal strengths while protecting areas of weakness) * Effective implementation
* Role of strategy:Strategy as decision support, Strategy as a coordinating device: and Strategy as Target
CSR
* Justifications for CSR: Moral obligation (be good citizenz), Sustainability, License to operate, Reputation. (weakness focus on tension instead of interdepence on society and organization * Sources can be opportunies for CSR * the quantity and quality of available business inputs– human resources, for example, or transportation infrastructure * the rules and incentives that govern competition–such as policies that protect intellectual property, ensure transparency, safeguard against corruption andencourage investment; * the size and sophistication of local demand, influenced by such things as standards for product quality and safety, consumer rights, and fairness in
Corporate strategy (where to compete) defines the scope of the firm in terms of the industries and markets in which it competes. E.g. choices of diversification and vertical integration.
Business strategy (how to compete) is concerned with how the firm competes within a particular industry or market. If a firm is to prosper within its industry it must establish a CA over its rivals.
Lecture 1
Lecture 2- The Concept of Strategy
Sustainablity of a strategy The sustainability of superior product market positions hinges on (er afhængig af) commitment to sticky factors. (Commitment, scarcity, appropriation) Ghemewhat (imiation) * Framework to analyze poistions implied by strategic options to avoid to tackle the complexities of commitment.
Lecture 3 - Goals, Values, and Performance: * four factors are crucial to achieving a successful strategy: * Goals that are simple, consistent, and long term * Profound understanding of the competitive environment * Objective appraisal of resources (exploiting internal strengths while protecting areas of weakness) * Effective implementation
* Role of strategy:Strategy as decision support, Strategy as a coordinating device: and Strategy as Target
CSR
* Justifications for CSR: Moral obligation (be good citizenz), Sustainability, License to operate, Reputation. (weakness focus on tension instead of interdepence on society and organization * Sources can be opportunies for CSR * the quantity and quality of available business inputs– human resources, for example, or transportation infrastructure * the rules and incentives that govern competition–such as policies that protect intellectual property, ensure transparency, safeguard against corruption andencourage investment; * the size and sophistication of local demand, influenced by such things as standards for product quality and safety, consumer rights, and fairness in