Preview

Overview of Starbucks Coffee Company

Powerful Essays
Open Document
Open Document
2294 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Overview of Starbucks Coffee Company
Overview of Starbucks Coffee Company

SENIOR MANAGEMENT TEAM
Howard Schultz
Chairman, President and Chief Executive Officer Cliff Burrows
President, Starbucks Coffee U.S. Martin P. Coles
President, Starbucks Coffee International Arthur Rubinfeld
President, Global Development

MISSION STATEMENT
To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.

GUIDING PRINCIPLES
• Provide a great work environment and treat each other with respect and dignity.
• Embrace diversity as an essential component in the way we do business.
• Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.
• Develop enthusiastically satisfied customers all of the time.
• Contribute positively to our communities and our environment.
• Recognize that profitability is essential to our future success.

Starbucks business model is brand building without huge ad spending growth without the loss of control that franchising can bring.

Starbucks Income Statement 2008 2007 2006
Revenue ($ mil.) 10,383.0 9,411.5 7,786.9
Gross Profit ($ mil.) 5,737.7 5,412.4 4,608.2
Operating Income ($ mil.) 512.9 -- --
Total Net Income ($ mil.) 315.5 672.6 581.5
Diluted EPS (Net Income) 0.43 0.87 0.71
(Courtesy of TD Ameritrade ®)

Achievements

• Rated #1 Best Coffee Best Coffee in the Fast Food and Quick Refreshment categories and as the #1 Most Popular Quick Refreshment Chain. Zagat Survey® rates and reviews companies based on thousands of opinions and are recognized as a leading source for consumer information.
• Ranked # 9 out of 100 Best Corporate Citizens by Business Ethics
• One of Fortune Magazines “100 Companies To Work For” List in 2009.
• Certified “Age-Friendly” by RetirementJobs.com (a search engine designed for retirees over the age of 50).
• Selected as one of Ethisphere.com 2009 World’s Most Ethical Companies List


Cited: Blumenthal, Karen. Grande Expectations. New York: Crown Publishing Group, 2007. Starbucks Corporation. Fiscal 2008 Annual Report. Starbucks Corporation, 2008 “Starbucks Rated #1 in Fast Food Coffee and Quick Refreshment Categories” .Zagat Survey
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Best Essays

    The Distinctive Growth Tale of Starbucks
    • 4211 Words
    • 17 Pages

    The Distinctive Growth Tale of Starbucks

    Starbucks unique selling proposition was their brand image. They have always placed itself as an exclusive brand and have enabled their customers to experience a rich taste in comfortable environment. They have emerged as a leading global company with the perspective of making difference in people’s life by delivering quality based product all around the globe. Presently the company is working at their best in Bahrain, Canada, Hong Kong, Israel, Japan, Kuwait, Egypt, Switzerland, Taiwan, Thailand, United Kingdom, United States, South Korea, Singapore, China, Philippines, Australia, Oman, Malaysia, Qatar and Saudi Arabia (Taghred, Ehab Aziz, Bassem Naguib,…

    • 4211 Words
    • 17 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Starbucks: Business Overview
    • 396 Words
    • 2 Pages

    Starbucks: Business Overview

    Millions walk into Starbucks everyday for their cup of coffee. There are several individuals that thrive on that morning afternoon and sometimes even coffee every day. Individual by Starbucks for whatever a present and a status symbol that usually comes with it. Starbucks in my opinion uses a combination of both external and internal sources of funds. The primary source of the company funds by name comes from the retail businesses, licensing and the food service operation.…

    • 396 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Starbucks Corporation
    • 922 Words
    • 4 Pages

    Starbucks Corporation

    If we were investors in this company, we would consider 5% to be material. The company does not seem to have any high risk of fraud or material misstatement, so we are very comfortable with the quality of its financial reporting. A misstatement of 5% or above in any of the significant company accounts, or a combined misstatement of 5% or above for the company accounts as a whole, would require increased investigation and would reduce our confidence in the records. Any misstatement under 5% would be permissible.…

    • 922 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Starbucks Executive Summary
    • 266 Words
    • 2 Pages

    Starbucks Executive Summary

    The DuPont system is a way to determine how well firm has executed its business strategy as measured by the overall return generated for its owners. There are three key ratios that are subdivided from the DuPont system: the profit margin, asset utilization, and financial leverage. From the financial reports the return on equity (annual ratio report) for 2011 was 28.409%. Compared to the industry average of 17.62% Starbucks is exceeding by over 10% which confirms that the company is doing well in its performance. The return on asset ratio for Starbucks in 2011 was 16.92% and the financial leverage ratio is 1.679 which is both fairly reasonable for this company. The current ratio as of June 2012 is 2.2642 (annual balance sheet) with a ratio of more than 2/1. This shows that the company has a comfortable liquidity cushion. The quick ratio for 2011 is shown to be 1.174 which is satisfactory.…

    • 266 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Starbucks Financial Analysis
    • 5548 Words
    • 23 Pages

    Starbucks Financial Analysis

    We believe this company would be interesting to analyze due to the overreaching popularity of the product. Most Americans cannot make it through the day without a cup of coffee in the morning. What is also interesting is to compare how two major players in the coffee marketplace operate financially and which entity demonstrates greater financial strength.…

    • 5548 Words
    • 23 Pages
    Powerful Essays
    Read More
  • Good Essays

    Financial Analysis of Starbucks Corporation
    • 1342 Words
    • 6 Pages

    Financial Analysis of Starbucks Corporation

    Starbucks began in 1971 with a single store location in Seattle's Pike Place Market. From there, they have grown in numbers but maintained their commitment to providing each customer with a drink from a Starbucks barista with a personal connection. According to the comment on the Starbucks corporate website, “It is just one hand reaching over the counter to present a cup to another outstretched hand. We make sure everything we do honors that connection – from our commitment to the highest quality coffee in the world, to the way we engage with our customers and communities to do business responsibly.”…

    • 1342 Words
    • 6 Pages
    Good Essays
    Read More
  • Better Essays

    Starbucks Financial Analysis
    • 1739 Words
    • 7 Pages

    Starbucks Financial Analysis

    The new concept worked out and Il Giornale was a success. But Schulz aimed higher. He found local investors and bought Starbucks…

    • 1739 Words
    • 7 Pages
    Better Essays
    Read More
  • Powerful Essays

    Executive Summary on Starbucks
    • 3380 Words
    • 14 Pages

    Executive Summary on Starbucks

    For the second week within accounting, Team B was assigned to choose an organization, and to research the annual financial reports from the last two-three fiscal years. As a Team, we have chosen to discuss and analyze the vast coffee franchise called Starbuck’s. While using Starbucks' balance sheet, income statements, and cash flow chart, this will help us to determine how well Starbuck’s is doing with their consumers, and throughout the globe. So now let us start off with explaining a brief history for this successful company, along with all the data and records we were able to retrieve.…

    • 3380 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Starbucks Financial Analysis
    • 4211 Words
    • 17 Pages

    Starbucks Financial Analysis

    In this assignment, a savvy financial analyst researching companies in which to invest a U.S. publically-traded company that would be a good investment was chosen. After a lengthy search, a company that my family is unduly familiar with, Starbucks, was chosen and in the following pages a financial analysis will be described.…

    • 4211 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Good Essays

    Starbucks Ltd.
    • 2467 Words
    • 10 Pages

    Starbucks Ltd.

    The business strategy of Starbucks ' is identical to the corporate level strategy since the company is a single business company, focusing on only coffee-related products and retail stores.…

    • 2467 Words
    • 10 Pages
    Good Essays
    Read More
  • Better Essays

    History of Starbucks
    • 1139 Words
    • 5 Pages

    History of Starbucks

    Starbucks is the leading retailer and roaster for brand specialty coffee in the world. Starbucks corporation is an international coffee and coffeehouse chain based in Seattle Washington. Starbucks is the largest coffeehouse company in the world, with over…

    • 1139 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Executive Summary of Starbucks
    • 1925 Words
    • 8 Pages

    Executive Summary of Starbucks

    Howard had already works in the field of coffee. So one day, he was encountered Starbucks Coffee and was very sensitive to the product and the business. He said that he felt he had discovered a whole new continent. After that, he joined Starbucks as a director of operations and marketing. He saw the enormous growth potential of this Company especially in the gourmet and food markets.…

    • 1925 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Data Collection and Analysis of Starbucks Coffee Corporation
    • 1465 Words
    • 6 Pages

    Data Collection and Analysis of Starbucks Coffee Corporation

    Starbucks, as we know, is the largest global coffee company and coffeehouse chain in the world. Employees, otherwise known as “partners”, serve hot and cold beverages, whole-bean coffee, instant coffee, tea and food to its customers or target market. As a former employee, or “partner”, this paper will show primarily the overall assessment of the partner morale and assessment of the skills appropriate for the levels of both Barista (entry) and Shift-Supervisor. The data collected provides insight on the entry level perspective of what the morale, skill level, and peer performance as well as the communication on the clock in order to meet the goals and objectives set by the mission. The overall determinant for this assessment is to establish the training and development needs of the Northridge, CA store of the Starbucks Coffee Corporation and to measure the effectiveness of the original training.…

    • 1465 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Best Essays

    Starbucks Operations
    • 1373 Words
    • 6 Pages

    Starbucks Operations

    Operations Management is defined as the systematic design, direction, and control of processes that transform inputs into services and products for internal, as well as external, customers. Moreover, Starbucks uses the bean stock to improve their operations through many decades. In the year 1991, Starbucks was the first U.S. privately owned coffee company in the history to offer stock options called “bean stock”. The current CEO of Starbucks is Howard Schultz, he replaced Jim Donald to turn Starbucks around from struggling in the coffee world and he is now currently focusing on the Internet projects for the company, also managing Starbucks with the stock-option called bean stock. This idea is mainly given to managers, baristas and employees inside the manufactures. Bradley Honeycutt, a woman in Starbuck’s human resources department, came up with the name “Bean Stock” and stated that “it’s not only a playful reference to the coffee beans we sell but also evokes Jack’s beanstalk, which grew to the sky.” This is why bean stock has its own uniqueness and no other company has a stock-option plan that is as widely used as bean stock. Bean stock is the main difference between the operations in Starbucks and other manufactures in the same industry, because Starbuck’s operation focuses on turning every employee into a partner, in other words, bean stock forms a big family within Starbucks Company. This bean stock option is the core process of Starbucks which can be defined as a chain of activities that delivers value to external customers. The board of directors and CEO believe that the bean stock began to affect the attitudes and performance of employees quickly after they started this new stock option of bean stock. Moreover, with this bean stock idea, employees’ relationships are a lot closer than any other companies that have to deal with customer relations and are known as customer relationship process, a process that…

    • 1373 Words
    • 6 Pages
    Best Essays
    Read More
  • Good Essays

    The Products and Services of Starbucks
    • 504 Words
    • 3 Pages

    The Products and Services of Starbucks

    What Starbucks stands for is not just a good cup of coffee but also the passion it pours into its product quality and its service.…

    • 504 Words
    • 3 Pages
    Good Essays
    Read More

Related Topics