The first business I will be investigating is Westons Cider. In 1878 Henry Weston came to the farm ‘The Bounds’ at Much Marcle, Herefordshire and continued the tradition of using the fruits grown on the farms fruit orchards to make cider. Two years later in 1880 Henry Weston started developing his cider commercial after the realisation of the treat from overseas imports created due to the British Empire but still knew it would be hard to achieve the standard of living he desired for his family. This decision was influenced by his neighbour, Mr C W Radcliffe Cooke of ‘Hellens’ in Much Marcle. Cooke was a Member of Parliament for Herefordshire and believed greatly in the development of West Country cider making, so that cider could then become a national drink, thus he was known as the ‘Member for Cider’. Henry Weston soon gained customers and slowly expanded the business formally known as ‘Westons Cider’. This slow expansion wasn’t achieved by advertising, it was achieved by recommendation. The tradition of the business was then established, a tradition which has been maintained by the company ever since. Westons Cider traditional product has won many awards and are not only available in the UK but in 25 countries around the world. Westons Cider employs more than 130 people, produces over 30 different ciders and perries, sells approximately 28 million pints a year and has a turnover of £24 million. They also have a Visitors Centre which is open to the public all year round. It contains an award winning courtyard garden, original features at the Hampton Court Palace Flower show in 2002, a traditional and are breeds farm park and orchard walk, a restaurant and a café and a gift and cider shop where you can sample every cider Westons Cider has to offer.…