Title: Identify, using examples, the purposes of written business communications in four different business contexts
Written Business Communications
Introduction:
John Lewis, as a business, was founded in 1864 when it was just a shop on Oxford Street, which expanded over the years to become the third largest retailer in the UK. John Lewis is a Public Limited Company, this means that anyone with the right capital can buy (or sell) their shares within the business, in order to become a share-holder and receive dividends from profits. In addition, as a business, John Lewis sells various products and has a variety of over 80,000 products ranging from clothes to furniture, in order to suit and cater to the needs of any of their customers . Furthermore, in this assignment I will be investigating the retailer John Lewis and its operations; in order to determine examples of effective written business communications, with the use of documentation.
Written Business Communications
Effective communication within a business (John Lewis) is essential, in order to ensure their success and profitability. But Firstly, What is Communication?
Communication can be defined as “the exchange and flow of information and ideas from one person to another” [2]. This means that without communication, information or ideas cannot be utilized and no aspect of John Lewis can function properly. For example, if the delivery department cannot communicate with individual stores; therefore this means that John Lewis can’t coordinate with the individual stores, in order to determine what new stock is needed at any particular time. This results in John Lewis being unable to restock their stores properly, meaning products not needed are delivered for example. As a result, John Lewis looses out on potential customers and repeat sales, because consumers who wanted to purchase a specific product couldn’t due to the stock unavailability,
Bibliography: – 1. NW-Link http://www.nwlink.com/~donclark/leader/leadcom.html Accessed on 24/09/2012 2. E-How http://www.ehow.co.uk/info_7785121_types-written-business-communication.html Accessed on 24/09/2012 3. E-How http://www.ehow.com/about_5563166_purpose-business-communication.html Accessed on 24/09/2012 4. John Lewis http://www.johnlewis.com/ Accessed on 24/09/2012