p4 SWOT and PESTLE analysis
PESTLE is a concept in the marketing principles. This concept is used as a tool by companies to record the environment they’re operating in or are planning to launch a new project/product/service etc. Analysis
Political Factors
There are certain groups in Europe and the United States that protest in order to draw attention to the health implications of consuming fast food. They claim that harmful elements such as cholesterol and adverse effects of obesity are a consequence of consuming fast food. As well as this, factors such as the tax law, employment law and related trade restrictions influences McDonald’s operations; tax rates could affect the growth of the organisation. Moreover, the working environment employment restrictions like working hour’s regulation would require McDonalds to employ more staff. This type of changes would involve increasing the overall cost involved. Therefore, certain restriction have a strong influence on the operations of the organisation and certain laws penetrate in order to force the content of the food.
Economic Factors
Organisations like McDonalds that have a global presence, are affected by the modification in the inflation or the exchange rates. Therefore, these changes must adapt to the issues and the effects of the economic environment. The economic factors also determine the supply and demand relationship of the raw materials within the organisation. Other economic factors that impact the organisation are wage rate and the cost of living.
Socio-cultural Factors
McDonalds uses international strategies to attract different cultures, so it’s assured that McDonalds is successful in most of the countries. Therefore, the organisation improves on establishing a positive mind-set from their core consumers and also developed in order to illustrate that they can adapt. McDonald’s have understood that its customers are based on their characteristics and a recent survey has proved that McDonald’s most frequent customers are below the
Political Factors
There are certain groups in Europe and the United States that protest in order to draw attention to the health implications of consuming fast food. They claim that harmful elements such as cholesterol and adverse effects of obesity are a consequence of consuming fast food. As well as this, factors such as the tax law, employment law and related trade restrictions influences McDonald’s operations; tax rates could affect the growth of the organisation. Moreover, the working environment employment restrictions like working hour’s regulation would require McDonalds to employ more staff. This type of changes would involve increasing the overall cost involved. Therefore, certain restriction have a strong influence on the operations of the organisation and certain laws penetrate in order to force the content of the food.
Economic Factors
Organisations like McDonalds that have a global presence, are affected by the modification in the inflation or the exchange rates. Therefore, these changes must adapt to the issues and the effects of the economic environment. The economic factors also determine the supply and demand relationship of the raw materials within the organisation. Other economic factors that impact the organisation are wage rate and the cost of living.
Socio-cultural Factors
McDonalds uses international strategies to attract different cultures, so it’s assured that McDonalds is successful in most of the countries. Therefore, the organisation improves on establishing a positive mind-set from their core consumers and also developed in order to illustrate that they can adapt. McDonald’s have understood that its customers are based on their characteristics and a recent survey has proved that McDonald’s most frequent customers are below the