P4 Use Marketing Research for Marketing Planning)
Task 1
(P4 use marketing research for marketing planning)
Results
-75% want more children’s sandwiches
-82% want the shop to be open longer
-65% said the staff was unfriendly
-50% said the contents of the sandwiches could be fresher
-80% said they would prefer more wraps
SWOT Analysis
Strengths
- Because Mr. Khan has carried out the market research on his competitors his can adjust his own store make sure it meets the requirements that the customers need such as making sure his staff are friendly and help when serving customers.
Weaknesses
-The weaknesses of Mr. Khan’s sandwich shop is that there is already a shop in the area with a minimum of 200 customers which may make it harder for him to start getting customers especially if the store has a large amount of loyal customers. Also if there is one shop there may more which could mean he has set up his business in a bad area.
Opportunities
- To widen the range of sandwiches available in his shop, more children’s sandwiches will bring more customers in with young children also to start making more types of wraps so that there is a larger selection of food available in store bringing more customers through the door therefore increasing sales and profits. - By keeping his store open longer than other stores in the area he can potentially gain more customers from other store and perhaps find new customers who use his store nearer to closing time.
-If Mr. Khan was able to source all of the contents of his sandwiches locally and use that as promotion so that he has the freshest ingredients because it can bring more customers.
Threats
- Any new shops that are opening can be a potential threat and steal customers from his store because they may give better service, products or their prices may be lower.
- Also if there are any supermarkets around the area that sell sandwiches because they sell them at much lower prices than he can so there is threat of the supermarkets stealing
(P4 use marketing research for marketing planning)
Results
-75% want more children’s sandwiches
-82% want the shop to be open longer
-65% said the staff was unfriendly
-50% said the contents of the sandwiches could be fresher
-80% said they would prefer more wraps
SWOT Analysis
Strengths
- Because Mr. Khan has carried out the market research on his competitors his can adjust his own store make sure it meets the requirements that the customers need such as making sure his staff are friendly and help when serving customers.
Weaknesses
-The weaknesses of Mr. Khan’s sandwich shop is that there is already a shop in the area with a minimum of 200 customers which may make it harder for him to start getting customers especially if the store has a large amount of loyal customers. Also if there is one shop there may more which could mean he has set up his business in a bad area.
Opportunities
- To widen the range of sandwiches available in his shop, more children’s sandwiches will bring more customers in with young children also to start making more types of wraps so that there is a larger selection of food available in store bringing more customers through the door therefore increasing sales and profits. - By keeping his store open longer than other stores in the area he can potentially gain more customers from other store and perhaps find new customers who use his store nearer to closing time.
-If Mr. Khan was able to source all of the contents of his sandwiches locally and use that as promotion so that he has the freshest ingredients because it can bring more customers.
Threats
- Any new shops that are opening can be a potential threat and steal customers from his store because they may give better service, products or their prices may be lower.
- Also if there are any supermarkets around the area that sell sandwiches because they sell them at much lower prices than he can so there is threat of the supermarkets stealing