P6 unit 10
Unit 2
D1 assess whether a selected business meets its aims and objectives.
Introduction
In this criterion, I will be focusing on the aims and objectives of McDonalds and I will be seeing if I think that McDonald’s are meeting their aims and objectives. I will provide evidence to support my judgements. Here are the aims and objectives for McDonalds.
McDonald's aim to be the UK's best fast service restaurant experience.
Do they do this?
Yes they do because being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.” Just like any other firm, McDonald’s competitive advantages are what makes it stand out when compared to other companies. These aspects of McDonald’s are what helped it become the number one fast food distributor in the world.
How do you know? (Print screen evidence required).
To serve good food in a friendly and fun environment so that they will attract customers. Do they do this?
Yes they do because they try to attract their customers in a number of ways. For example, for children they have happy meals which come with a toy, they also provide children with balloons and crayons to colour pictures. For adults, provide free Wifi so they could use the internet whilst eating or waiting for their meal.
How do you know? (Print screen evidence required).
SEGMENTATION, TARGETING AND POSITIONING
McDonald’s uses demographic segmentation strategy with age as the parameter. The main target
Segments are children, youth and young urban family. If they take children into consideration, children are more attracted towards toys and delicious meals including today’s youth prefer such places for their entertainment and the urban families select McDonald’s on various occasion like birthday party, treat to their children etc. As shown in the
D1 assess whether a selected business meets its aims and objectives.
Introduction
In this criterion, I will be focusing on the aims and objectives of McDonalds and I will be seeing if I think that McDonald’s are meeting their aims and objectives. I will provide evidence to support my judgements. Here are the aims and objectives for McDonalds.
McDonald's aim to be the UK's best fast service restaurant experience.
Do they do this?
Yes they do because being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.” Just like any other firm, McDonald’s competitive advantages are what makes it stand out when compared to other companies. These aspects of McDonald’s are what helped it become the number one fast food distributor in the world.
How do you know? (Print screen evidence required).
To serve good food in a friendly and fun environment so that they will attract customers. Do they do this?
Yes they do because they try to attract their customers in a number of ways. For example, for children they have happy meals which come with a toy, they also provide children with balloons and crayons to colour pictures. For adults, provide free Wifi so they could use the internet whilst eating or waiting for their meal.
How do you know? (Print screen evidence required).
SEGMENTATION, TARGETING AND POSITIONING
McDonald’s uses demographic segmentation strategy with age as the parameter. The main target
Segments are children, youth and young urban family. If they take children into consideration, children are more attracted towards toys and delicious meals including today’s youth prefer such places for their entertainment and the urban families select McDonald’s on various occasion like birthday party, treat to their children etc. As shown in the