PC House (PCH) PLC: A Case Study: Overview Of PC House

Background
PC House (PCH) PLC was established in 1997 with the vision “To be the benchmark in ICT in Sri Lanka”. Its first showroom was opened with two employees & before the collapse in 2012; PCH had evolved in to a staff of around 500 employees with 35 Branches Island wide. The company engaged in the business of importing, assembling and distribution of all types of computers and electronic equipment. The values of the PCH were spreader among customer centric service, speedy service, commitment to excellence, innovation & creativity and employee growth & well-being. Findings
Decade of Success
The chairman “Mr. Schedule Hijiry Mohamed Rishan” had taken his first step of expanding his business by signing distributor agreements with Power
Since his return to Sri Lanka, he has served as Chief Executive Officer of Union Assurance PLC and President of the Insurance Board of Sri Lanka in 2002. He was engaged in providing consultancy services to the financial services industry. He also serves on several boards including National Development Bank PLC, Aviva NDB Insurance PLC and NDB Aviva Wealth Management Limited. Mr. Mangala Boyagoda a senior banker, possessing over 30 years’ experience in the field of financial services. Mr. Boyagoda serves as Chairman, Wealth Lanka Management (Pvt.) Limited and Director of South Asia Finance Excel Investments (Pvt.) Ltd, Wealth Trust Securities Ltd, New World Securities (Pvt.) Ltd, Asset Trust Management (Pvt.) Ltd, PC House PLC and Sierra Construction Ltd. He is a former Chief Executive Officer, Standard Chartered Bank, Colombo and former Managing Director/ Chief Executive Officer National Wealth Corporation Ltd. Mr. Modarage Thilakasiri who is having 27 years of experience as a Management Consultant and a Corporate Trainer to many local and multinational organizations in the private sector and public sector. He also serves as a Senior Visiting Lecturer in Strategic Management for the Master’s Degree programs in Business Administration of University of Colombo,
Kuvera De Zoysa. Mr. Shanti Kumara Nataraja who is a Brand and Marketing Strategy Consultant and has successfully completed Branding & Value Based Marketing assignments in Financial Services, Insurance, Logistics, Exports, Retail and FMCG for Sri Lankan & Multi National clients. Mr. Nadarajah’s wide experience in management includes 5 years in a multi mational advertising agency, where he was trained in 360° Brand Stewardship and Leadership Skills and 20 years in Coca – Cola Bottler Operations, where he managed the Brand Portfolio, Marketing Communications, Marketing Research & Information Systems, Supply Chain and Corporate Planning. He served in the Executive Committee of the Sri Lanka Institute of Marketing for many years and was elected President for the period 1998- 1999. Mr. Kuvera is an Attorney-at-Law of the Supreme Court of Sri Lanka in active practice since 1993 in the fields of Commercial and Civil Law. He holds a Master’s Degree (LL.M) in International Trade Law from the University of Wales. He was also awarded the “The Young Outstanding Persons” Award, the HSBC - JCI TOYP 2007, by the Junior Chamber International Sri Lanka for Legal Accomplishment in recognition of his contribution to the Law field. He has served as Chairman/ Director of People’s Merchant Bank PLC and as a Director of the Boards of People’s Bank, Export Development Board and Sanasa Development Bank. He