PEST Analysis: Timberman Logging Inc.
Section 1 PEST Analysis
Section 1.1 Social Environment
Things outside and around business are business environment, and social environment is “the aggregate of social and cultural institutions, forms, patterns, and processes that influence the life of an individual or community. (Pathak, 2014)” To put it in other words, social environment is related to people, and it includes demographic and cultural.
Social environment has large influence on business, and the details are as follow. Firstly, using different criteria to divide people in groups is called demographic such as gender, age, income and so on. It is very important for business to pay attention to. If business knows well about them, it can help business to set target market, and to know better about consumers’ product …show more content…
Strengths 1. This company had 40-years history, and it has international market in USA.
2. This brand is well-known in its field because of the good quality of wood and the good reputation of company.
3. The management in this company is good, so every apartment is efficient and run well with each other.
Weakness 1. The workforce is little, because the population in British Columbia is not enough.
2. The technology of logging is not very advanced and efficient, because this company doesn’t have enough high-tech machines.
There are two opportunities for “Timberman Logging Inc.”: Firstly, there are rich lumber resources in British Columbia (BritishColumbia, 2013), so it is easy for this company to find lumber. Secondly, in general, Hamilton said that “lumber in British Columbia is usually used for construction such as farming for concrete forms.” Besides, there will be 4.5 million new housing units in Gulf Stats by 2020, so the demand of lumber will be on the rise (Hamilton, 2013), which means it is a good opportunity for “Timeberman Logging Inc.” to make profits by selling
Section 1.1 Social Environment
Things outside and around business are business environment, and social environment is “the aggregate of social and cultural institutions, forms, patterns, and processes that influence the life of an individual or community. (Pathak, 2014)” To put it in other words, social environment is related to people, and it includes demographic and cultural.
Social environment has large influence on business, and the details are as follow. Firstly, using different criteria to divide people in groups is called demographic such as gender, age, income and so on. It is very important for business to pay attention to. If business knows well about them, it can help business to set target market, and to know better about consumers’ product …show more content…
Strengths 1. This company had 40-years history, and it has international market in USA.
2. This brand is well-known in its field because of the good quality of wood and the good reputation of company.
3. The management in this company is good, so every apartment is efficient and run well with each other.
Weakness 1. The workforce is little, because the population in British Columbia is not enough.
2. The technology of logging is not very advanced and efficient, because this company doesn’t have enough high-tech machines.
There are two opportunities for “Timberman Logging Inc.”: Firstly, there are rich lumber resources in British Columbia (BritishColumbia, 2013), so it is easy for this company to find lumber. Secondly, in general, Hamilton said that “lumber in British Columbia is usually used for construction such as farming for concrete forms.” Besides, there will be 4.5 million new housing units in Gulf Stats by 2020, so the demand of lumber will be on the rise (Hamilton, 2013), which means it is a good opportunity for “Timeberman Logging Inc.” to make profits by selling