PESTLE Analysis: Business Issues For Yahoo ! Inc
Main issues for Yahoo! Inc.
Microsoft offered $ 44.6 billion, trying to get Yahoo's Internet-research business only.
Significant decline in net profit in 2008 and 2009.
Rapid deterioration of online advertising business.
Throw employees as a solution to increase profits even.
Close its services and website.
Negotiate an agreement with Microsoft or to continue alone.
Its stock value was less than $ 14 by 2009.
Internet products, services and content are characterized by rapid change, converging technologies, increased competition and Yahoo! He had a weak strategic plan to face this.
Google had 72% of the Internet traffic during Yahoo! Only owns 17 percent followed by an elderly at 6 percent and a lassie at 4 percent.
The emergence of new industry trends.
External Issues for Yahoo! Inc.
The US economy and around the …show more content…
Economic
Economic growth in the United States and around the world has slowed amid the housing and credit crisis.
The economy is low but in 2008 the economy improved better than 2007.
Rising of unemployment.
Social
1.1 billion Internet users around the world and it still increase.
211 million in the United States as of the end of 2006
The population of India internet users estimated at 1.1 billion as of mid-2008.
Internet advertising revenues in the United States remain strong, topping $23 billion, according to the 2008.
Consumers are spending more and more of their time online.
Technological
Innovations and shifts in technology in the internet industry.
Bundling Internet access with voice and video services are increasing.
Legal
N\A
Environmental
The strong competition between Yahoo, Google and Microsoft.
The free subscription is strategy to attract as many customers as possible and negotiate with advertisers who want to reach for a wide range of customers.
Recommendations
Negotiate a deal partnership with Microsoft, which can pervasive a mutual
Microsoft offered $ 44.6 billion, trying to get Yahoo's Internet-research business only.
Significant decline in net profit in 2008 and 2009.
Rapid deterioration of online advertising business.
Throw employees as a solution to increase profits even.
Close its services and website.
Negotiate an agreement with Microsoft or to continue alone.
Its stock value was less than $ 14 by 2009.
Internet products, services and content are characterized by rapid change, converging technologies, increased competition and Yahoo! He had a weak strategic plan to face this.
Google had 72% of the Internet traffic during Yahoo! Only owns 17 percent followed by an elderly at 6 percent and a lassie at 4 percent.
The emergence of new industry trends.
External Issues for Yahoo! Inc.
The US economy and around the …show more content…
Economic
Economic growth in the United States and around the world has slowed amid the housing and credit crisis.
The economy is low but in 2008 the economy improved better than 2007.
Rising of unemployment.
Social
1.1 billion Internet users around the world and it still increase.
211 million in the United States as of the end of 2006
The population of India internet users estimated at 1.1 billion as of mid-2008.
Internet advertising revenues in the United States remain strong, topping $23 billion, according to the 2008.
Consumers are spending more and more of their time online.
Technological
Innovations and shifts in technology in the internet industry.
Bundling Internet access with voice and video services are increasing.
Legal
N\A
Environmental
The strong competition between Yahoo, Google and Microsoft.
The free subscription is strategy to attract as many customers as possible and negotiate with advertisers who want to reach for a wide range of customers.
Recommendations
Negotiate a deal partnership with Microsoft, which can pervasive a mutual