Pacific Brands
MARKETING ENGINEERING FOR EXCEL
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CASE
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VERSION 1.0.0
Case
Pacific Brands: Segmenting Australian Brassiere Consumers
By Arvind Rangaswamy
1. Before beginning any case, students should familiarize themselves with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each model within the ME►XL menu after starting Excel. These tutorials are designed to work with our OfficeStar examples which are located in the My Marketing Engineering directory, usually installed in Public Documents during software installation. There is no external data set associated with this case; all necessary data are included herein. “Thanks very much for the ride, George!” She waved goodbye to her driver as he pulled back into traffic onto Burwood Road. “Always a pleasure, Madam call me when you are ready to go home, or if your staff throws you out for being overdressed!” Sue Morphet could not help musing over her quick change in scenery from earlier today. As he pulled off, she saw the platinum satin gown she was still wearing from the formal luncheon she had attended earlier in the afternoon. The gown reflected perfectly in the onyx-tinted window of his limo. Looking around now, she was a long way from the glitter of Rosemount Australian Fashion Week in Sydney. She was a little bit relieved actually, happy to be back to the scrappier location of her own PBG headquarters, and she took stock of it now. She surveyed the 270-degree view blocked only by PBG’s building. The landscape was a motley collection of random industries: a regional petroleum company office, a law practice, and a large religious center. Yes, they were all where she had left them, and now they welcomed her back. George knew Fashion Week was draining for Sue – she was already feeling its effects. She appreciated the creativity of it all, but the truth was she cared more about her own organization and
•
CASE
•
VERSION 1.0.0
Case
Pacific Brands: Segmenting Australian Brassiere Consumers
By Arvind Rangaswamy
1. Before beginning any case, students should familiarize themselves with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each model within the ME►XL menu after starting Excel. These tutorials are designed to work with our OfficeStar examples which are located in the My Marketing Engineering directory, usually installed in Public Documents during software installation. There is no external data set associated with this case; all necessary data are included herein. “Thanks very much for the ride, George!” She waved goodbye to her driver as he pulled back into traffic onto Burwood Road. “Always a pleasure, Madam call me when you are ready to go home, or if your staff throws you out for being overdressed!” Sue Morphet could not help musing over her quick change in scenery from earlier today. As he pulled off, she saw the platinum satin gown she was still wearing from the formal luncheon she had attended earlier in the afternoon. The gown reflected perfectly in the onyx-tinted window of his limo. Looking around now, she was a long way from the glitter of Rosemount Australian Fashion Week in Sydney. She was a little bit relieved actually, happy to be back to the scrappier location of her own PBG headquarters, and she took stock of it now. She surveyed the 270-degree view blocked only by PBG’s building. The landscape was a motley collection of random industries: a regional petroleum company office, a law practice, and a large religious center. Yes, they were all where she had left them, and now they welcomed her back. George knew Fashion Week was draining for Sue – she was already feeling its effects. She appreciated the creativity of it all, but the truth was she cared more about her own organization and