Packages Limited, Pakistan: An Insight into Competitive Analysis, IT and ERP Systems 
IT & ERP Systems of
Packages Limited,
Pakistan
GR O U P 1 0
H A SS AN B U T T
MU H AM MA D IR FA N
MU H AM MA D U MA R
SH A H B AZ AH MA D
WA SE E M H A I DE R
Theme Of Presentation
Introduction & History
IT Infrastructure
Enterprise Resource Planning (ERP) Systems
Impacts of IT
Competitors Analysis
Future Plans
Analysis (SWOT)
Recommendation
Questions & Answers
Introduction & History
• Established in 1956 as a joint venture between the Ali Group of
Pakistan and Akerlund and Rausing of Sweden
• Listed on all three stock exchanges in Pakistan
• Leading packaging company (27% market share)
• Inherited elegant heritage of quality product and innovation
• Well-known customers, like Unilever and Pakistan Tobacco
Company
IT Infrastructure
• Enterprise Software: SAP
• Hardware: Desktops & Laptops
• Networking: Local Area Network (LAN)
• Data Management & Storage: Centralized Database
• Operating Systems: 95% MS Windows, Linux & UNIX
Enterprise Resource Planning (ERP)
Systems
• Key to success for business to business company
• Key vendor for ERP system at Packages is SAP
• Six SAP modules are running Supply Chain, Finance, HR departments and others
• Centralized database for back up as well as for better security • Latest upgrade in 2011
Impacts of IT
• Has enabled the interaction of marketing, sales, products processes, supply lines, stocks and many other areas in a single database • Resulted in:
Integration and efficiency in departments
Generates better forecasts, quality products and efficient response time.
“It is not about the implementation of an ERP system but the utilization and application of ERP system which gives you a competitive edge over the rest.” – ERP Manager
Overall cost reduction
“Information technology does not provide tangible monetary benefits however; it improves the efficiency of other business processes which in turn gives you higher quality and higher
Competitors Analysis
• Michael Porter’s Five Forces Model
Packages Limited,
Pakistan
GR O U P 1 0
H A SS AN B U T T
MU H AM MA D IR FA N
MU H AM MA D U MA R
SH A H B AZ AH MA D
WA SE E M H A I DE R
Theme Of Presentation
Introduction & History
IT Infrastructure
Enterprise Resource Planning (ERP) Systems
Impacts of IT
Competitors Analysis
Future Plans
Analysis (SWOT)
Recommendation
Questions & Answers
Introduction & History
• Established in 1956 as a joint venture between the Ali Group of
Pakistan and Akerlund and Rausing of Sweden
• Listed on all three stock exchanges in Pakistan
• Leading packaging company (27% market share)
• Inherited elegant heritage of quality product and innovation
• Well-known customers, like Unilever and Pakistan Tobacco
Company
IT Infrastructure
• Enterprise Software: SAP
• Hardware: Desktops & Laptops
• Networking: Local Area Network (LAN)
• Data Management & Storage: Centralized Database
• Operating Systems: 95% MS Windows, Linux & UNIX
Enterprise Resource Planning (ERP)
Systems
• Key to success for business to business company
• Key vendor for ERP system at Packages is SAP
• Six SAP modules are running Supply Chain, Finance, HR departments and others
• Centralized database for back up as well as for better security • Latest upgrade in 2011
Impacts of IT
• Has enabled the interaction of marketing, sales, products processes, supply lines, stocks and many other areas in a single database • Resulted in:
Integration and efficiency in departments
Generates better forecasts, quality products and efficient response time.
“It is not about the implementation of an ERP system but the utilization and application of ERP system which gives you a competitive edge over the rest.” – ERP Manager
Overall cost reduction
“Information technology does not provide tangible monetary benefits however; it improves the efficiency of other business processes which in turn gives you higher quality and higher
Competitors Analysis
• Michael Porter’s Five Forces Model