Paddy Power plc 3 
Table Of Contents
Background Research 2
History and Present situation 3
Paddy Powers Products 4
Key management for current year 6
Areas of Emphasis 8
Logistical Issues 10
Risk of Fraud 11
Conclusion 12
References 13
Background Research
Paddy power plc is an international betting and gaming group. It is Ireland’s largest bookmaker. Paddy Power is publicly quoted company listed on the Irish stock exchange and has operations in Ireland, the UK and Australia. Paddy Power competes in a very competitive market and offers a wide range of products to their customers. These include online betting, casino, poker, bingo, online games, telephone betting, retail stores, Sportsbet in Australia and Business to business offerings such as risk management.
One must look at the external environment at first. The Gambling industry in Ireland was flooded with operators in the boom times. Land based gambling in 2007 was valued at €1.7 billion. (www.glai.ie accessed on 29/11/2011). A tax levy of 1% has perhaps had a factor on the profits of some companies but one sector of gambling that cannot be ignored is the online element to it. Huge growth levels have been witnessed in this sector. The employment levels and operating profits of the industry have remained stable in general. The market however is very open to volatile changes such as the volcanic ash cloud in 2010 that resulted in the cancellation of many sporting events. The future of the industry is not definite. 2012 will see the introduction of more legislation. This change in regulations should ideally reflect societal factors. It is hoped that stricter laws for online gambling will be introduced as well as measures to protect young people. Licensing laws will also change where the minister will only administer a licence to those “who satisfies the Minister in relation to his personal suitability, financial resources, tax compliance, previous record
Background Research 2
History and Present situation 3
Paddy Powers Products 4
Key management for current year 6
Areas of Emphasis 8
Logistical Issues 10
Risk of Fraud 11
Conclusion 12
References 13
Background Research
Paddy power plc is an international betting and gaming group. It is Ireland’s largest bookmaker. Paddy Power is publicly quoted company listed on the Irish stock exchange and has operations in Ireland, the UK and Australia. Paddy Power competes in a very competitive market and offers a wide range of products to their customers. These include online betting, casino, poker, bingo, online games, telephone betting, retail stores, Sportsbet in Australia and Business to business offerings such as risk management.
One must look at the external environment at first. The Gambling industry in Ireland was flooded with operators in the boom times. Land based gambling in 2007 was valued at €1.7 billion. (www.glai.ie accessed on 29/11/2011). A tax levy of 1% has perhaps had a factor on the profits of some companies but one sector of gambling that cannot be ignored is the online element to it. Huge growth levels have been witnessed in this sector. The employment levels and operating profits of the industry have remained stable in general. The market however is very open to volatile changes such as the volcanic ash cloud in 2010 that resulted in the cancellation of many sporting events. The future of the industry is not definite. 2012 will see the introduction of more legislation. This change in regulations should ideally reflect societal factors. It is hoped that stricter laws for online gambling will be introduced as well as measures to protect young people. Licensing laws will also change where the minister will only administer a licence to those “who satisfies the Minister in relation to his personal suitability, financial resources, tax compliance, previous record