By Roshan Attanayake
Industry Overview
Size of Sri Lankan paint market,
- Rs. 15 billion in value
- 30-35 million liters in volume.
Comprises of 60 manufacturers.
06 big players controlling 97% of the market.
CIC
Lankem
- Dulux / Akzo / Glidden
- Robbialac
Asian Paints
- Royale / Permoglaze
Causeway
Silicon Coatings
Macsons Lanka
- Luxury / Kenlux
- Nippolac
- Multilac
1
Industry Overview
Decorative and industrial paint segments contribute 85% and
15% respectively to the total volume.
Western province generates 50% revenue.
Seasonal trend,
Seasonal sales turn up on December & March.
Volumes get doubled compared to an average month.
Industry is growing in-line with the GDP growth rate unless special developments occur (eg: construction boom).
Average price level has shown a 8%-10% year on year growth.
99% dependence on imported raw materials.
2
Industry Overview
In 2007,
41 establishments
# 1343 persons involved in the industry
# Only 5 establishments had more that 25 employees
generated an output of Rs. 7,092,199,787
# 0.35 % of total manufacturing sector output (Rs. 2,046,816,469,680)
# 5 major players accounted for 99% (Rs. 7,021,504,787)
with a value addition of Rs. 2,711,060,603.
# 0.34 % of total manufacturing sector value addition (Rs. 793,818,688,939)
# 5 major players accounted for 98% (Rs. 2,655,812,453)
Source - Department of Census & Statistics
3
Products & Services
Interior
Decorative
Exterior
Interior
Premier emulsion - for interior walls
Enamel & wood finishes
Primers & wall fillers
Exterior
Weather shield -for exterior walls
Roofing paints
Coatings
Industrial
Industrial paints
Automotive paints
Epoxy – for industrial floors
Ancillaries
Ancillaries - thinner, turpentine
After sales services – eg: 5 year warranty for weather shield
4
Target Market
House owners
Other building owners
Architects
Building contractors
Professional / non professional painters
Engineers
5
Market Shares of Major Players