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Paint Industry in India

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Paint Industry in India
The Indian paint industry - an overviewnews Paint is a mixture of four elements -
07 April 2007

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Highlights
• The Indian paint industry is a Rs 49 billion sector.
• The demand for paints is relatively price-elastic but is linked to the industrial and economical growth.
• The per capita consumption of paints in India is very low at 0.5 kg per annum if compared with 4 kgs in the South East Asian nations and 22 kgs in developed countries. The global average per capita consumption is 15 kg.
• In India the organised sector controls 70 percent of the total market with the remaining 30 percent being in the hands of nearly 2000 small-scale units.
• In India the industrial paint segment accounts for 30 percent of the paint market while the decorative paint segment accounts for 70 per cent of paints sold in India.
• In most developed countries, the ratio of decorative paints vis-Ã -vis industrial paints is around 50:50.
• All the industry majors have a vast dealership network and are required to maintain high inventory levels.
• most of the paint leaders have technical tie-ups with global paint leaders.
Sector comments
Paint is a mixture of four elements - solvents, binders, pigments and additives. Solvents give the paint a liquid flow while the binder binds it to the surface. Pigments impart colour and opacity to the paint and the additives give it special resistance properties.
Sector trends
The recession in the construction and automobile sector had thrown in shades of grey across the Industry spectrum, but the revival in these sectors is cause for cheer for the paint industry as well. The balance sheets of the industry majors are now painted with bright colours.
Sector specifics
On product

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